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Recognizing 100 CEOs & C-level Executives

Mark Grosskopf

President & CEO

New Resources Consulting

Location: Milwaukee, WI

Founded: Year 2003

Industry: Management Consulting

According to Mark Grosskopf, the characteristics of a Titan are already embedded in the very fabric of New Resources Consulting, where he serves as CEO. “They are evident in the tangible results we’ve achieved and the exceptional team we’ve cultivated to serve our clients,” said Grosskopf. “Leadership, vision and passion are not mere ideals but guiding principles that propel us forward.”

New Resources Consulting is a business technology and management consulting firm with a mission to make improvement through technology. The firm continues to be a company dedicated to technology solutions and services that strengthen its client base.

Grosskopf began his journey as a member of executive management for several companies before joining New Resources Corporation that rose from 100 to 600 consultants. After the firm was sold, Grosskopf was retained as the managing partner but then made the decision to buy out his partners in 2003 and relaunch as New Resources Consulting.

“Our focus was to grow by double digits annually, invest 80 percent of the profit to facilitate the growth and diversify the services via acquisition and new startups,” said Grosskopf. “Over the past 20 years, we acquired five firms and have grown by over 10 times.”

Over the past three years, the company’s journey has been marked by resilience and adaptability, particularly in the face of the challenges presented by the COVID-19 pandemic, said Grosskopf. “A pivotal aspect of our success lies in our unwavering dedication to our clients’ success,” he said. “In addition, our innovative and personalized communication strategy has been instrumental in attracting top-tier talent, contributing significantly to our growth trajectory.”

The company’s commitment to excellence has not gone unnoticed, as evidence by the #1 rating as the leading consulting firm in SE Wisconsin bestowed by the Milwaukee Business Journal. Under Grosskopf’s leadership, New Resources Consulting has been named as one of the Best and Brightest Companies to Work by the Milwaukee Business Journal.

Grosskopf has been the driving force behind the company’s transformation and success, said his staff. He has been honored with the Bravo! Entrepreneur Award, presented by BizTimes Milwaukee Business News.

Although the firm and Grosskopf have earned many accolades, he humbly emphasizes that his proudest moments lie in the accomplishments of his team and the lasting impact the company has made on both its clients and the community. “The growth of the company, from its modest beginnings to its current stature, is a testament to the team’s relentless commitment to excellence and customer satisfaction,” he said.

For fostering growth and serving his employees, clients and the community with resilience, Grosskopf has been named a titan.

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What is your secret superpower?

I wouldn’t classify it as a well-kept secret, my superpower is that I seldom sit still; I am often in perpetual motion. The inclination to stay in motion is not just a personal trait but a driving force that allows me to be on the move and look for the next new thing.


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