The blueprint for an inclusive insurance firm started as a promise shared by siblings. Gary Hartfield, chief executive officer of Serenity Village Insurance, built that promise into a company that pairs modern tools with neighborly care so every interaction feels deliberate and helpful.
Hartfield’s arc began long before launch. In 2000 he started building enterprises across Florida and Georgia that generated more than $2 million annually, learning how to turn hustle into structure and structure into scale. That experience informs operations, where intentional growth replaced hurried expansion. Over the past three years he implemented a CRM, automated routine tasks, mapped processes from inquiry to renewal and installed checkpoints that keep each touchpoint purposeful.
Transformation did not stop with software. Hartfield invested in people through leadership development, internal mentorship and a client education series that demystifies coverage and claims. Senior colleagues now train rising professionals and share the craft with clarity. The shift improved delivery and strengthened culture because learning became a daily behavior rather than an occasional event.
The mission extends beyond profit which is why community sits at the heart of the enterprise. Hartfield founded nonprofits, launched outreach initiatives and built partnerships that help families understand risk and plan with confidence. He often says, “Leadership is legacy. If it doesn’t outlive you, you’re doing it wrong.” That conviction shapes decisions about hiring, training and service because impact matters most when it lifts others.
A Titan 100 Honoree, Hartfield stands out for pairing execution with generosity. Agency owners across the state seek his counsel because he shares playbooks without pretense and celebrates wins achieved by others. He serves on numerous boards, lends time to civic groups and uses his platform to create opportunity for people who historically lacked access to careers in the sector.
The future of work at Serenity Village Insurance blends practical innovation with human touch. Hartfield is investing in education for colleagues and customers while opening paths for rising talent from underrepresented backgrounds to grow into leadership roles. Training covers analytics, automation and new channels alongside communication, empathy and judgment so the firm adapts as markets change. The result is a workforce that stays curious, resilient and ready.
The five-year vision centers on elevated experiences and integrated technology that meets the moment. Hartfield is building concierge-style engagements where guidance arrives when needed through any medium clients prefer. Partnerships will deepen, data will guide decisions and each change will be measured against a simple test—does this help people protect what they value and recover faster when adversity strikes.
What makes Hartfield a standout in insurance is breadth paired with heart. He is an entrepreneur, mentor and builder who believes scale and service can thrive together. The company he leads proves that process can feel personal when purpose sits at the center. That standard continues to steer each review, every conversation and every promise kept.