Jack Allison IV doesn’t chase transformation—he engineers it. As chief data, digital and technology officer of Affinity Federal Credit Union, he has led one of the most significant evolutions in the organization’s history, turning vision into execution with unmatched clarity and precision. His approach to leadership blends future-facing innovation with a deep appreciation for human experience, redefining what it means to modernize in the financial sector.
Ask any of his peers what sets Allison apart, and they’ll point to his talent for orchestrating change without losing people in the process. At Affinity Federal Credit Union, he steered a complete technological rebirth—integrating automation, retooling infrastructure and guiding the company through a full-scale digital overhaul. But the upgrades didn’t stop at platforms. Allison infused a culture of growth across the organization, shifting mindsets as deftly as he deployed systems.
The last three years brought seismic shifts in member expectations and technological capability. While others braced for disruption, Allison built a blueprint for advancement. His initiatives have not only enhanced how Affinity Federal Credit Union operates but elevated how it serves. From predictive analytics to personalized digital experiences, the member journey has been reimagined under his leadership—with empathy and accessibility at the core.
Named a Titan 100 Honoree, Allison is more than a technologist. He’s a cultural architect. Recognizing that innovation is only as strong as the team that supports it, he’s invested heavily in preparing employees for tomorrow’s challenges. Through mentorship, agile skill-building and values-driven communication, he equips individuals to thrive amid ambiguity, ensuring resilience across every department.
Behind his executive polish lies an engineer’s curiosity. Allison credits his continued momentum to a fascination with what’s next—new systems, emerging trends and unexpected solutions. When asked which skill he would choose to master instantly, his answer is to master other languages. He works hard to get to a common understanding of words and their use to describe an opportunity and the solution, and he recognizes the diversity that other cultures’ languages could bring to the process.
Allison’s proudest accomplishment isn’t a system launch or a revenue milestone. It’s driving the complete transformation of Affinity Federal Credit Union’s technological foundation while holding tight to its member-first mission. In the world of banking, where modernization often leaves people behind, he ensured Affinity Federal Credit Union evolved without erasing its values.
Today, the organization stands as a model of what thoughtful digital evolution can look like—fast, inclusive and enduring. With Allison leading its data and technology strategy, Affinity Federal Credit Union is positioned not just to meet industry demands, but to shape them.
The mark of true leadership is not how loudly it commands, but how deeply it influences. Allison leads through foresight, humility and execution. He doesn’t just set a vision—he brings it to life, step by strategic step, ensuring that innovation always serves something greater: trust.
