Recognizing 100 CEOs & C-level Executives

Reid Zeising

Founder & CEO

Gain

Location: Atlanta, Georgia

Founded: 2011

Industry: Financial Services

Reid Zeising, as founder and chief executive officer of Gain, has redefined financial services by developing innovative solutions that simplify and optimize lending processes. Over the last three years, Zeising has steered Gain through a transformative period, leveraging data-driven technology to create efficiencies that benefit both clients and consumers. His leadership has not only propelled the company’s expansion but also reinforced its reputation for providing transparent, customer-centric financial solutions. By fostering a culture of adaptability and continuous improvement, he has positioned Gain at the forefront of industry evolution. Earning recognition as a Second-Year Titan 100 honoree serves as a testament to Zeising’s relentless pursuit of excellence. The honor, in his view, is more than an individual achievement—it reflects the collective efforts of his team and the shared vision that drives Gain’s success. Through this recognition, he has forged valuable connections with other forward-thinking leaders, exchanging strategies that have further refined his approach to business growth and operational innovation.

Over the past year, Zeising has led significant initiatives aimed at enhancing Gain’s service offerings and expanding its impact. His focus has been on integrating emerging financial technologies that streamline processes and improve client accessibility. By anticipating market needs and proactively adapting to regulatory changes, he has ensured that Gain remains a trusted partner for businesses navigating the complexities of financial lending. His ability to translate challenges into opportunities has been a defining characteristic of his leadership. One of Zeising’s most valuable leadership lessons in the last year has been the importance of resilience in times of uncertainty. The financial sector is ever-changing, and he has learned that maintaining focus while embracing necessary pivots is critical to sustaining long-term success. He attributes much of Gain’s growth to a leadership approach centered on clarity, decisive action and empowering his team to take ownership of their roles. Zeising fosters a workplace culture where innovation is encouraged, and every employee understands their contribution to the company’s larger mission. Beyond corporate success,

Zeising is committed to developing future leaders in finance. He actively mentors young professionals, offering guidance on navigating industry challenges and developing a strong foundation in ethical business practices. Gain also supports initiatives that provide financial literacy resources to underserved communities, reinforcing Zeising’s belief that responsible lending starts with empowering individuals with knowledge. Looking ahead, Zeising remains dedicated to expanding Gain’s influence, driving innovation and ensuring that financial services evolve to better serve businesses and consumers alike. His leadership embodies a commitment to progress, integrity and meaningful impact. Through his vision and dedication, Gain continues to set new industry benchmarks, proving that responsible and efficient lending can create lasting financial stability for businesses and communities.

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Maintaining focus while embracing necessary pivots is critical to sustaining long-term success.

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