Across Green Bay, the work of creating a healthier, more connected community often begins with conversations about possibility. Few people embody that spirit more than Natalie Bomstad, Executive Director of Wello Inc., whose leadership centers on reshaping systems so wellness becomes accessible for everyone. Her approach reflects a belief that meaningful change begins where people live, learn and work, and it is this philosophy that continues to guide her career.
Bomstad brings forward a set of accomplishments that illustrate her influence as a systems thinker and collaborator. She has cultivated strong relationships with leaders across sectors, elevating wellness as a shared priority rather than a single organization’s responsibility. Her efforts helped transform community health initiatives into collective movements that reach residents of all ages. This impact contributed to her recognition as a Titan 100 Honoree, marking her as a distinguished leader within the nonprofit landscape.
Wello’s evolution over the past three years reflects Bomstad’s commitment to strengthening both relationships and strategy. The organization expanded its approach by deepening community partnerships and embracing new methods for improving health outcomes. These efforts emerged through continuous learning, listening and adapting. Under Bomstad’s direction, Wello advanced its work by identifying gaps, building coalitions and turning ideas into action.
Her entrepreneurial path is deeply rooted in helping others thrive. Before stepping into her current role, Bomstad’s journey was shaped by experiences that taught her how to navigate complex systems and understand the importance of cross-sector collaboration. Those insights prepared her to lead an organization focused on creating environments where healthy choices are easier and communities feel supported in their pursuit of well-being.
The vision she carries for the next five years positions Wello at a defining moment. Bomstad sees an organization ready to grow its reach, elevate its voice and continue influencing the structures that shape community health. Her focus includes expanding partnerships, increasing the visibility of wellness initiatives and ensuring residents have access to programs that meet real needs. She believes Wello can play a significant role in bridging equity gaps and fostering long-term change within the region.
Bomstad’s passion is renewed every time she witnesses communities coming together. Seeing families participate in wellness programs, observing partners collaborate on shared goals and hearing stories of personal transformation motivates her to keep pushing forward. If she could instantly master one skill, it would be systems design. Fascinated by the invisible threads that connect people, policies and places, Bomstad believes being able to reweave those threads into something more just, regenerative and community-led would supercharge change.
The future of work at Wello extends beyond technology or operations. Bomstad believes it lies in building trust, fostering collaboration and designing systems that support health in everyday life. She leads with a mindset anchored in curiosity, empathy and possibility. The heart of her purpose is to spark possibility, reimagine systems and create spaces where everyone can experience wellness.
Through her dedication, Wello continues its mission with greater clarity and momentum, strengthened by a leader committed to making well-being a community-wide achievement.
