In every region, certain leaders transform workplaces into places where people feel seen, heard and inspired to contribute their best. Laurie Butz, President and Chief Executive Officer of Capital Credit Union, has devoted her career to building that kind of environment, one where organizational health and individual growth move forward together.
Butz points to the New North workplace excellence award as a meaningful milestone because it honored her team’s dedication to a people-centered workplace. The recognition reflected sustained attention on engagement, communication and development, as well as the belief that every voice carries weight and each person deserves a genuine chance to advance. For her, measures of success that highlight employee experience confirm that investing in people creates strength across the organization.
Inside Capital Credit Union, Butz champions a framework rooted in core values that guide choices and relationships. Results and relationships shape how the organization pursues goals while honoring authentic connection with members and colleagues. Inclusion shows up as an everyday practice, creating spaces where diverse backgrounds feel welcome and opportunity is shared. Knowledge empowers both employees and members, supported by learning and growth so that decisions are grounded and service feels thoughtful. Forward thinking and dreaming big complete that framework as the catalyst for curiosity, imagination and innovation.
Among peers, Butz is celebrated as a Titan 100 Hall of Fame Honoree, a Titan of industry whose influence extends beyond her own organization. That recognition underscores a leadership approach that ties strong outcomes to trust, collaboration and purpose rather than short-term gains. By aligning values with action, she demonstrates that sustainable achievement and human well-being can advance together in meaningful ways.
Over the next several years, Butz envisions Capital Credit Union continuing to expand access to financial tools, guidance and encouragement. She is committed to creating pathways that help individuals and businesses navigate change with confidence, whether they are managing daily finances, pursuing growth or adapting through uncertainty. Through strategic choices and thoughtful partnerships, she aims to deepen the organization’s role as a steady resource for the communities it serves.
Butz also reflects carefully on the imprint she hopes to leave on people and places connected to her work. She aspires to be remembered for caring leadership, quiet strength and a spirit that encouraged resilience and optimism. She reminds rising leaders that challenge will stretch them yet can also refine character and conviction. She wants colleagues to recall a culture where they felt safe to step forward, experiment, learn from missteps and thrive as whole people. To emerging Titans, she offers grounded encouragement shaped by experience, urging them to stay kind to themselves, give with intention, live with purpose and remember that the light they carry can help others find their own.
