Recognizing 100 CEOs & C-level Executives

Eddy Zakes

CEO

Earth Development

Location: De Pere , Wisconsin

Founded: 1999

Industry: Other

Winter weather does not wait for convenient timing. It arrives fast, shifts without warning and demands decisions that protect people and property. In that reality sits Eddy Zakes, Chief Executive Officer of Earth Development, leading with the belief that when change is needed, action is required. That conviction shapes how his teams prepare, respond and verify service in an industry where trust can be difficult to earn and easy to lose.

Zakes guided Earth Development’s growth by prioritizing alignment before expansion. Clarity began with culture, defining how the team wanted to be known: reliable, responsive and partnering. Once that identity was established, the organization focused on understanding each customer’s expectations, documenting them clearly and communicating them to crews with accountability embedded in execution. This approach, combined with customers pulling Earth Development into new geographies and inbound interest from prospects, fueled steady geographic expansion.

Trust sits at the center of Zakes’ leadership philosophy. Snow and ice management often occurs when no one is present, and the materials used dissolve quickly, making disputes common. Recognizing this challenge, he invested aggressively in service verification technology. Trucks track deicing material usage while crews use mobile tools to record services in real time, including site check-ins, selected services, equipment and before-and-after photos. That information is layered with weather data from multiple meteorology sources to confirm appropriateness and provide customers with confidence in both service and billing.

As the organization scaled, Zakes ensured relationships remained personal. Each customer is assigned an account manager who serves as a dedicated point of contact, eliminating handoffs and accelerating problem resolution. Field operations supervisors travel their regions to monitor performance and ensure expectations are met at every site. Sales teams seek partners who value reliability and responsiveness, extending the Earth Development difference into new markets with intention.

Zakes views the future of work as firmly people-centered, even as technology evolves. Earth Development invests in helping team members become comfortable using artificial intelligence regularly, celebrating examples where tools improve speed or clarify decision-making. The company explores emerging technologies and shares demonstrations to prepare the workforce for what lies ahead. A cohort-based leadership and personal development academy supported emerging leaders through topics such as self-awareness, inspiring others and leading change, complemented by voluntary book clubs and active engagement with industry associations and customers.

To maintain his own drive, Zakes stays connected to purpose and people. He reflects on the safer environments created for clients and the meaningful opportunities built for team members and partners. His core values center on persistently pursuing perfection, practicing fairness and generosity and remaining passionate about people. If he could instantly master any skill, it would be understanding what truly motivates individuals and designing systems that reward ownership, accountability and excellence.

Zakes’ recognition as a Titan 100 Honoree reflects a leadership style grounded in conviction rather than convenience. He respects the past without being constrained by it, building an organization where clarity, verification and people-first development transform uncertainty into trust.

Presented by:

We are in charge. If something needs to change, we MUST change it. We respect the past, but aren’t beholden to it. We lead from conviction, not from mere convenience.

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