Momentum at TRAKAmerica is built on disciplined sales strategy paired with precise execution. Roxanne Bartley, chief revenue officer, has helped turn that pairing into measurable traction by reshaping go-to-market, sharpening operations and aligning teams around outcomes clients can feel.
Bartley describes three years of significant growth anchored in a sales transformation that clarified sectors, refined process and elevated accountability. The commercial focus now spans banks, credit unions, fintechs and the auto and commercial arenas. Playbooks and performance rhythms guide pursuits from first conversation to delivery, while standardized dashboards keep attention on quality and speed. A strategic acquisition of Knova One added capability and reach, marking a milestone that strengthened the platform and positioned the company at the front of operational excellence.
The work of tomorrow will be won by teams that blend range with rigor. Bartley draws on talent in the Tampa metro, Knoxville and Pune, India, to build a model where diverse experience fuels better answers. Offshore contributors enhance efficiency through scale and specialized skill, while onshore groups stay close to clients and market nuance. That mix allows TRAKAmerica to move faster without losing judgment. Culture ties it together. Recognition that feels earned, coaching that is practical and habits that celebrate progress turn performance into a shared practice.
Keeping fire in the engine requires intent. Bartley aligns people to a clear vision, connects individual roles to results and celebrates wins, no matter the size. Mentorship is woven into cadence so rising contributors gain confidence and craft. She emphasizes equitable recognition that spotlights quiet excellence and team achievements, which builds belief and pulls colleagues toward the finish line together. Her Titan 100 Honoree distinction reflects that ethic and an expectation that growth and grace can coexist.
Asked which capability she would master instantly, Bartley chooses multilingual fluency. Being able to speak to partners across the globe in their native tongue would remove barriers, deepen trust and convey conviction with nuance. In a business built on relationships and results, that skill would elevate collaboration and sharpen the company’s voice in every market it serves.
An entrepreneurial chapter from the last year centers on guiding the organization through change while strengthening community ties. Bartley helped lead transformation efforts that anchored strategy and execution, then extended that momentum by activating networking experiences where feedback quickly showed high regard for the format and impact. Those touchpoints reinforced a principle she holds closely: Progress accelerates when people feel seen and standards are clear.
Her vision ahead is growth grounded in culture. Bartley aims to keep TRAKAmerica agile, value-driven and magnetic to great talent. She believes success will continue to come from disciplined process, diverse teams and a workplace where creativity and accountability live side by side. Through it all, the measure stays simple. When clients achieve more, colleagues advance and momentum compounds, the company is exactly where it needs to be.
