Growth came fast, then the real challenge arrived: scale without slipping on quality or trust. Rick Hanley, chief financial officer of 3D Cloud, stepped into that moment and set out to turn a high-velocity platform into an operator’s engine that enterprise clients could count on.
Hanley began by bringing scattered pieces under one roof. He replaced a fragmented outsourcing model with an in-house center for 3D asset development, content innovation and enterprise client support. Quality control improved, turnaround times dropped and costs came into focus. He followed with an internal operations command center that put scorecards and forecasting where teams could see them, then built simple cross-functional rhythms so product, engineering and go-to-market moved in step without slowing delivery.
Finance and operations became a single system rather than parallel tracks. Hanley strengthened FP&A, installed a modern HRIS and formalized revenue operations so pipeline accuracy matched delivery capacity. Workforce planning was reorganized, service levels were defined and a steady review cadence surfaced risks early and compounded wins. The result was a platform that ships predictably and serves complex customers with confidence.
The future of work inside 3D Cloud rests on adaptability, automation and learning. Hanley advances AI-enabled processes for repetitive work so people can focus on judgment. Training programs build technical fluency alongside communication and problem solving. His rule is direct: Equip smart people with the right tools and trust them to do the job.
Energy does not need reigniting for someone wired like Hanley. He mentors across functions, shares context in plain language and celebrates progress that ties to outcomes. Guidance feels practical: Show up prepared, do the work, be kind to people and treat people with respect. That tone travels, shaping how teams plan, escalate and deliver.
The entrepreneurial thread behind these moves is an operator’s bias for what works. Hanley partners with product and engineering to sequence investments that lift margins and customer experience together. He navigates acquisitions, expands global partnerships and future-proofs finance while protecting culture. The same instinct shows up in the community through support for Tampa Bay Wave and local startups, a quiet push that helps the region’s tech scene gain altitude.
Looking five years out, Hanley aims for a resilient category leader that blends visualization, configuration and analytics with advanced personalization. The goal is durable enterprise relationships, an intelligent platform that integrates cleanly and an operating model that serves the team, the client and the greater good.
A Titan 100 Honoree, Hanley is known for measured, mission-aligned leadership. Colleagues describe a steady hand who turns ambiguity into plans people can execute. The accomplishments he prizes most are not just line items. They are a workplace where people feel seen, supported and able to do their best while the company scales with discipline, which is exactly how strong systems deliver value that lasts.
