Recognizing 100 CEOs & C-level Executives

Micha Seal Watermelon Swim

Micha Seal

CEO and Owner

Watermelon Swim

Location: Lutz

Founded: 1979

Industry: Health, Wellness & Fitness

The story of Watermelon Swim is written in ripples that become waves. Inside that movement is Micha Seal, owner and chief executive officer, who treats every class, schedule and hire as an extension of a mission to save lives and shape confident swimmers.

Seal describes the past three years marked by intention. The organization strengthened operations while expanding its reach, always anchoring choices in purpose. Systems matured, teams advanced and community relationships deepened. Each improvement returned to the same question: Does this help families feel safer in and around water? When the answer was yes, the team moved quickly and with care.

Work at Watermelon Swim centers on people first, technology second. Seal equips instructors and leaders with training that blends safety, pedagogy and service. Communication platforms support clarity without replacing human judgment. As the company scales, roles are designed for growth so rising contributors can earn responsibility and see a future inside the brand. The focus is a workplace where collaboration thrives and skills keep pace with changing needs.

Passion renews itself in the pool. Seal draws energy from parents who witness a breakthrough and from coaches who turn practice into confidence. She treats enthusiasm as a daily habit by sharing wins, spotlighting progress and inviting feedback. The mindset is simple to say and demanding to maintain: Stay close to the mission and let that proximity power the work.

If she could master any skill instantly, Seal would choose public speaking. She feels confident leading teams and serving customers, yet sees powerful communication as a multiplier. Clear presence onstage or in the community would help explain aquatic safety to broader audiences, inspire partners and accelerate impact. That aspiration aligns with a belief that voices can open doors when the message is grounded in service.

A defining milestone since earning the Titan 100 Honoree distinction involved restructuring to position Watermelon Swim for a larger stage. Seal embraced change that required courage, including upgrades to leadership responsibilities and the way functions align. The result was a healthier platform for expansion and a culture better prepared to meet rising demand without losing heart. She frames the experience as proof that purpose, paired with decisive action, builds momentum that lasts.

Her vision over the next five years is bold and practical. Seal aims to grow locations, strengthen curriculum and widen access so more children, teens and adults find safe entry points to the water. Partnerships with schools and community groups will expand. Development pathways will create future leaders who can manage sites, cultivate instructors and protect standards. Each step will be measured by outcomes families can feel.

What makes Seal a Titan in her field is a blend of resolve and care. She studies data yet leads with empathy. She invites accountability yet celebrates people first. The achievement she prizes most is an environment that develops the next generation, where emerging professionals gain confidence and purpose, and where every lesson moves a life forward one practiced breath at a time.

Presented by:

What is your secret superpower?

“Don’t be afraid to make waves.”

That’s the heart of how I lead. At Watermelon Swim, we teach our team, and our swimmers, that real growth comes from courage. Whether it’s standing up for a mission, challenging the status quo, or diving into something new, I believe in leading with boldness and heart. Making waves means taking risks for the right reasons, empowering others to do the same, and leaving behind a ripple effect that creates lasting change.

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