The change began with a simple question—how do you prove progress, not just promise? Jessica Muroff, chief executive officer of United Way Suncoast, answered by building a system that measures what matters and moves resources where they create the greatest lift for families.
Muroff led a bold transformation guided by the Thriving United Way Framework. The team launched Go United, a donor-centered data platform that tracks return on investment, volunteerism and community outcomes in real time. Funding shifted to evidence-based programs in early learning, youth success and financial stability, aligning dollars with results. A refreshed approach to philanthropy deepened corporate partnerships and unlocked multiple seven-figure gifts, while an organizational redesign strengthened cross-functional work, attracted top talent and embedded accountability into daily habits. The result was tangible—$14.13 million invested in community programs in 2024 alone.
Her entrepreneurial story lives inside established institutions. Muroff built a reputation for turning complexity into momentum through data-driven execution and creative problem-solving. That playbook traveled with her into nonprofit leadership where she became the leader called when bold change is required and a new vision must be forged. At United Way Suncoast she reimagined what a modern United Way can be—an engine that convenes partners, funds what works and proves impact with clarity.
The future of work at the organization balances technology with human connection. Muroff equips teams to use modern tools that illuminate needs, speed decisions and align partners, then invests in development so colleagues grow the skills required to serve families with precision and care. The aim is a workforce fluent in data and grounded in empathy, capable of translating insights into outcomes across neighborhoods.
Energy spreads because Muroff shares the mission in ways people can see. She cultivates a culture that celebrates wins, elevates volunteers and engages corporate allies as long-term partners in regional progress. A Titan 100 Honoree, she pairs courage with follow-through, uniting civic leaders and donors around measurable goals that move the needle.
Her vision over the next five years is clear. United Way Suncoast will expand a proven model that reduces barriers for working families by coordinating investments, convening cross-sector partners and scaling initiatives that deliver durable results. Go United will continue to evolve so investors see exactly how support translates into stronger graduation rates, greater wage growth and increased financial stability. The goal is a stronger region where every person has the freedom to rise.
Muroff has driven record fundraising and community investment, developed and scaled a first-of-its-kind donor platform, and served as a frequent speaker on leadership, innovation and purpose-driven strategy. Her service includes engagement with groups such as the Athena Society and the Tampa Bay Partnership, reflecting a commitment to regional collaboration. She sums up her ethos in one charge—be brave enough to change a community’s trajectory and present enough to change a life—an approach that continues to transform how impact is achieved and proven.
