Walk into Wrk Lab Inc’s refreshed showroom and the story is immediate: spaces where people can see, touch and imagine how work will feel tomorrow. Doug Fisher, co-founder, owner and chief operating officer, led a steady rebuild that paired upgraded systems with thoughtful investment so teams could respond faster while clients experienced clearer value.
Fisher describes three years of intentional progress that began with modernizing internal tools, tightening processes and training people across roles. The goal was simple and demanding at once. Create a smoother path from first conversation to installation. In 2024, the showroom became an immersive setting where ideas translate into use cases and choices become easier. Financial decisions followed the same discipline. Data guided pacing so growth stayed agile and service stayed consistent.
The future of work, in Fisher’s view, is dynamic and design forward. As a commercial furniture dealer, the company sits close to change. Wellness, hybrid schedules and tech-enabled collaboration are reshaping expectations. To meet that shift, the organization invests in continuous learning, trend education and cross-training that helps colleagues move with the market. Digital tools now streamline handoffs and shorten cycles, which lets teams focus on solving problems rather than chasing information.
Passion begins with purpose. Fisher returns to the reason this work matters. A well-planned environment can make someone’s day easier and a team more confident. He models the standard by working shoulder to shoulder with colleagues, celebrating wins in the open and sharing client stories that show real outcomes. Mentorship is part of the culture. People are encouraged to grow skills, ask better questions and carry pride for details that users will notice.
Visual storytelling sits at the heart of Fisher’s wish list. He would like to master virtual reality design to close the gap between idea and outcome, turning brainstorming and layouts into immersive walk-throughs that let clients tour a future office, healthcare space or learning environment before any delivery. With VR in his own hands he could speed decisions, cut revisions and align sales with design and clients, reinforcing Wrk Lab as a workplace solutions partner that brings ideas to life.
The past year tested resolve. Fisher approached disruption as a chance to learn, adapt and reinforce core values. Leadership, to him, is not a title. It is a responsibility to provide calm, communicate clearly and make choices that protect people while moving the business forward. That mindset underpins the recognition he carries as a Titan 100 Honoree and it shapes every client interaction.
Fisher invests in developing the next generation of leaders and takes satisfaction in the lasting difference that growth creates in their lives. The vision for the next five years is direct. Stay ahead of change, deepen advisory strength and deliver environments that help organizations perform at their best. With disciplined decisions, an engaged team and spaces that invite possibility, Wrk Lab is built for what comes next.
