Adam Marles, President and Chief Executive Officer of EverTrue (formerly Lutheran Senior Services), has never been one to shy away from a challenge. In 2024, his organization experienced tremendous growth, expanding from approximately $250 million in annual revenue to more than $400 million. This success was not accidental. It was the result of strategic planning, bold leadership and an unwavering commitment to the company’s mission.
Marles led EverTrue through this transformational period by focusing on key areas: strengthening infrastructure, expanding service offerings and building a culture of innovation. He understood that growth required a foundation of strong leadership and a commitment to delivering exceptional service. Through his leadership, the organization not only scaled financially but also broadened its impact, providing services to thousands more clients across the country.
One of the defining moments of this expansion came when EverTrue adopted new corporate values in 2023. Marles spearheaded the effort, ensuring that these principles weren’t just words on a page but guiding tenets that influenced every aspect of the company. By fostering a culture of integrity, collaboration and excellence, he empowered his team to take ownership of their work and innovate in ways that propelled the organization forward.
As a Titan of industry, Marles recognizes that leadership is about more than just results—it’s about setting a vision and inspiring others to follow. Over the next five years, his goal is to ensure EverTrue continues to be at the forefront of aging services, integrating cutting-edge technology and best practices to enhance the lives of those they serve. He sees the future as an opportunity to push boundaries and redefine what’s possible in the industry.
For Marles, true leadership extends beyond the walls of his organization. He is a firm believer in mentorship and continuous learning, encouraging his team to embrace challenges as opportunities for growth. His advice to the next generation of Titans? Don’t fear failure. The biggest leaps forward often come from the moments that feel like setbacks. Resilience, adaptability and a clear sense of purpose will always pave the way for success.
Marles’ induction into the Titan 100 Hall of Fame is a testament to his influence and impact in the industry. He has demonstrated what it means to lead with vision, drive and a relentless pursuit of excellence. Through his work at EverTrue, he is not only shaping the future of his company but also inspiring an entire industry to reach for new heights. With a keen focus on innovation and a deep commitment to service, Marles continues to set the standard for what it means to be a Titan.
