In the heart of a small agricultural community, where hard work was as much a part of daily life as the sun rising, a young Rachelle Strole learned what it meant to earn trust. Those lessons didn’t come from a classroom—they came from the ground up, from family, from resilience and from an unwavering respect for integrity. Decades later, those same values pulse through every decision she makes as owner of Capital Asset Management.
Strole’s journey to leadership wasn’t a singular leap—it was a series of choices marked by commitment, insight and quiet strength. Entering a male-dominated industry, she didn’t demand a seat at the table—she built her own, welcoming others to sit, collaborate and grow alongside her. Her company has since become a vital resource in commercial real estate, construction and development, delivering not just results but relationships that last.
The strength of Capital Asset Management lies in Strole’s vision: a firm that listens before it leads and adapts without compromising standards. She has guided the company through evolving markets, economic shifts and client expectations by staying rooted in transparency. She knows that leadership isn’t about declaring the way forward—it’s about walking it first, setting the tone and allowing others to find their stride alongside you.
The next chapter for Capital Asset Management is written in bold, human-centric strokes. Strole envisions expanding the firm’s services while mentoring the next generation of professionals—particularly women—who seek to thrive in high-stakes sectors. The work ahead is not about scale for the sake of growth; it’s about intentional influence, increased impact and authentic partnerships.
Her Titan 100 Honoree recognition reflects a deeper truth: She is a force in her field not because she chased accolades, but because she never lost sight of the fundamentals. She leads with empathy. She executes with precision. She inspires those around her to strive—not just for excellence, but for significance.
Among Strole’s proudest achievements is fostering a team that mirrors her values. Each person at Capital Asset Management is encouraged to bring their full self to work, knowing they are valued, heard and trusted. This environment didn’t happen by accident. Strole nurtured it, piece by piece, through consistent action and unwavering standards. Awards and industry recognition have followed, but she’ll tell you the real reward is watching her team grow, own their confidence and lead from within.
There is power in quiet resolve, and Strole embodies it fully. She doesn’t rely on loud gestures or grandstanding to make her mark. Her presence speaks for itself—in every deal, every relationship and every corner of the community she continues to serve. Through steadfast leadership and an open-door approach, she is transforming not only her business, but the spaces where business is done.
