When innovation and instinct collide, movements begin. For Nicolette Hawthorne, founder and chief executive officer of Mavrx Sports Housing, that collision took the shape of a company built from a keen eye for market gaps and a fearless approach to solving them. A Titan 100 Honoree, Hawthorne’s career is a masterclass in what it means to blaze trails while refusing to compromise on vision or values.
It all started in 2013, when she founded P.R.O.S. Enterprises, which would evolve into Mavrx Sports Housing. From the beginning, Hawthorne identified the missing link in how sports teams and tournament organizers coordinated housing logistics. Where others saw complexity, she saw potential—and where inefficiencies dominated, she architected precision. Her company redefined sports housing by bringing streamlined processes, white-glove service and tech-driven coordination into a previously fragmented industry.
Mavrx Sports Housing didn’t just fill a niche; it reimagined one. Over the past three years, under Hawthorne’s leadership, the company invested heavily in technology and customer experience, ensuring that every touchpoint—from booking to check-out—felt personal yet seamless. The result has been not only growth, but trust. Teams and organizers across the country now rely on Mavrx Sports Housing to deliver with consistency and care.
Hawthorne’s commitment to evolving with the industry is evident in how she prepares her team for what lies ahead. She fosters a culture that embraces change, seeks training and challenges assumptions. At Mavrx Sports Housing, professional development isn’t occasional—it’s constant. She encourages each team member to build cross-functional skills and understand the broader mission. In doing so, she’s equipping a workforce capable of meeting the dynamic demands of the sports and hospitality sectors.
Rather than rely on routine, Hawthorne feeds her entrepreneurial spark by staying rooted in excellence and gratitude. Her excitement for the business is reignited through meaningful exchanges with her team and the broader community. She believes success is not just about outcomes—it’s about the experience along the way. That principle is woven into the company’s internal culture and external service model.
Asked what skill she’d instantly master, she zeroes in on leadership under pressure. For her, effective leadership is about poise, strategy and the ability to inspire clarity during moments of uncertainty. It’s a telling reflection of how she leads—with grit, insight and calm authority.
Five years from now, Hawthorne sees Mavrx Sports Housing expanding its footprint nationally while continuing to fine-tune the art of personalized service. For her, growth is not about volume—it’s about value. She envisions Mavrx Sports Housing as the undisputed leader in sports housing, admired not only for results but for how it elevates everyone it touches: clients, partners and staff alike.
Hawthorne’s proudest achievements aren’t the awards or the contracts, though there are many. It’s the example she sets—as a woman in a male-dominated field, as a leader who builds rather than commands and as a founder who listens as much as she leads.
With each innovation, each partnership, each challenge conquered, Hawthorne isn’t just running a business. She’s building a legacy of fearless impact.
