The story of Jesse Werner unfolds like a brand that reinvents itself at every chapter—rooted in resilience, boldness and a refusal to blend in. As president and chief executive officer, he isn’t just steering Whish Beauty through the ever-evolving consumer landscape; he’s rewriting the rules for how personal care brands engage with customers, innovate with purpose and scale without losing soul.
Werner’s recent years tell a story of metamorphosis. Facing supply chain instability, he reimagined Whish Beauty’s logistical infrastructure, transitioning from reliance on offshore production to more sustainable, streamlined domestic operations. The result wasn’t just resilience—it was revitalization. The company’s agility grew, margins improved and Whish Beauty emerged more aligned with its core values of sustainability and empowerment.
This transformation wasn’t accidental. Werner has long possessed a builder’s mindset—constructing not just physical operations but emotional connections. His team thrives under a culture where humor is welcome, wins are celebrated and obstacles become catalysts for invention. On days when challenges mount, he reaches for curiosity, not caffeine. That mindset keeps him grounded in purpose and awake to new ideas.
The future of work at Whish Beauty centers on flexibility and experimentation. Werner’s commitment to expanding digital and creative capabilities equips his team for the realities of tomorrow’s marketplace. Yet the focus isn’t solely on tech—it’s on talent. He ensures that staff are cross-trained and creatively fulfilled, fueling a workforce that is both agile and invested.
A Titan 100 Honoree, Werner approaches each milestone with humility. Over the past year, he has forged new strategic partnerships, advanced innovation pipelines and expanded Whish Beauty’s product line without diluting its identity. These aren’t just business wins—they’re acts of defiance against complacency in a crowded industry.
His greatest leadership lesson came in the form of quiet recalibration. Amid high-stakes decisions and rapid pivots, he learned the value of listening more intently and leading more intuitively. Leadership, in Werner’s view, is not about the loudest voice in the room—it’s about knowing when to empower others to speak.
Mentorship also plays a defining role in his approach. Whether it’s through one-on-one coaching or fostering entrepreneurial thinking among staff, he sees every interaction as a chance to ignite someone’s potential. Impact is measured not just in quarterly earnings, but in team members who grow, evolve and one day lead their own movements.
For Werner, recognition through the Titan 100 isn’t a personal accolade—it’s a collective affirmation that daring leadership matters. It reinforces his belief that brands can be ethical and edgy, compassionate and competitive, all at once.
In a market driven by fleeting trends, Werner builds with intention. Every product, partnership and internal policy reflects a deeper commitment to integrity and evolution. And through that lens, Whish Beauty isn’t just a beauty brand—it’s a reflection of the kind of leadership that dares to be both principled and bold.
