Amber Reyna never imagined her career would unfold this way: from cleaning houses alone to leading as chief revenue officer at Verde Clean LLC. Yet her journey exemplifies bold vision and joyful energy. Reyna’s philosophy—leadership anchored in creativity, clarity and enthusiasm—fuels Verde Clean’s success. Her relentless determination has transformed the business from a modest startup into an industry powerhouse with a vibrant, purposeful culture.
Over the past three years, Verde Clean has evolved remarkably. Initially focused on routine cleaning services, it expanded into specialized green cleaning and environmental sanitation, pioneering sustainable practices and innovative solutions. This expansion wasn’t solely business-driven; it embodied Reyna’s commitment to ecological responsibility. Her strategic vision positioned Verde Clean as a leading advocate for environmentally conscious practices in commercial cleaning. Under Reyna’s watch, revenue streams diversified significantly, boosting profitability and solidifying Verde Clean’s reputation.
At Verde Clean, preparing for the future of work isn’t simply an aspiration—it’s an active pursuit. Reyna emphasizes continuous training, investing in employee development programs targeting technical and interpersonal skills. She insists that adaptability and innovation are critical, equipping staff through workshops on sustainability technologies, emerging cleaning methodologies and leadership capabilities. She ensures her team members not only thrive today but also confidently meet tomorrow’s demands.
Personal passion ignites Reyna’s enthusiasm daily. To maintain this inspiration, she purposefully connects with team members, clients and industry leaders. Regular engagement and open dialogue invigorate her perspectives, reinforcing her purpose. Her infectious enthusiasm permeates Verde Clean’s culture, inspiring employees to mirror her passion. Reyna regularly celebrates milestones, fostering an atmosphere where every achievement feels collective. It’s this authentic spirit that earned her recognition as a Titan 100 Honoree.
Reyna continually seeks personal growth. If she could master any skill instantly, she would choose fluency in multiple languages. Currently learning Spanish and French, Reyna desires to move beyond basic conversations toward genuine connection. For her, language transcends mere words; it’s how trust, respect and understanding are built. Reyna has witnessed the transformative power of communicating in someone’s native language and felt the limitations when unable to fully engage. Communication, she believes, is an underrated superpower capable of opening doors, breaking barriers and bridging cultural divides. Fluent multilingualism would empower her to strengthen relationships, amplify Verde Clean’s impact and ensure people feel authentically seen and understood, whether in boardrooms, at worksites or across international dinner tables.
Reyna’s entrepreneurial path is uniquely inspiring. Her humble beginnings instilled a deep appreciation for perseverance, risk-taking and relentless innovation. From single-handedly running Verde Clean, she transformed her dream into an influential company driving economic and environmental change. Her story demonstrates that powerful ideas, coupled with tenacity, can lead to industry-wide recognition.
In five years, Reyna envisions Verde Clean dominating the sustainable cleaning market, redefining industry standards and embodying environmental excellence. Of all her achievements, she is most proud of creating a platform fostering professional growth. For Reyna, true success lies in empowering others to achieve theirs.
