Some leaders build systems, others build momentum—Madeleine Zook builds both. As chief marketing officer of FranCareers – MP | MP Family of Brands, she brings together entrepreneurial energy and operational rigor to accelerate franchise growth while never losing sight of the people who power it. Her journey reads like a blueprint for modern leadership: purpose-driven, flexible and unshakably focused.
Zook’s work reflects more than just business instincts. She has a talent for transforming scattered concepts into cohesive strategies, guiding organizations toward scalable, human-centered solutions. Over the past three years, she has been instrumental in evolving FranCareers – MP | MP Family of Brands into a model of franchise excellence. She has rebuilt marketing platforms, redesigned engagement strategies and introduced training initiatives that help entrepreneurs own not just a business, but a vision.
She earned her place as a Titan 100 Honoree through impact, not optics. Zook redefines what success looks like—measured not only in revenue or expansion, but in the confidence and clarity of those she supports. Her influence is visible in every franchised brand under her leadership and audible in the voice each brand now speaks with.
That impact comes from a deeply held personal discipline: presence. If she could master any skill instantly, it would be the ability to be fully present—a leadership trait often overlooked but immensely powerful. Zook believes that in a world filled with distraction, the act of being truly attentive—to a team member, a client, a child—is what strengthens relationships and drives better outcomes. Presence, to her, is not passive. It’s a deliberate act of leadership and love.
Zook’s own presence energizes the people around her. She channels her focus into team development, client relationships and the moments that make up a meaningful career. Whether in a strategy session or at her child’s baseball game, she understands that quality attention leaves a longer legacy than constant activity.
The future of FranCareers – MP | MP Family of Brands is one Zook is shaping with precision. Her five-year vision is clear: expand into a broader ecosystem of services that supports entrepreneurs at every stage, from launch to scale. She sees a company that doesn’t just deliver marketing solutions, but actively nurtures growth-minded leaders capable of changing their communities through business ownership.
What sets Zook apart in her industry is how she connects strategy to soul. She isn’t satisfied with short-term traction—she’s committed to building platforms that elevate voices, deepen purpose and accelerate growth with integrity.
Among her many accomplishments—media recognition, awards, keynote appearances—it’s the unseen moments she treasures most. Coaching a first-time founder through self-doubt. Watching a team member rise. Hearing a client say they feel heard for the first time. These are the outcomes that matter most to her.
Zook isn’t just guiding brands—she’s creating space for people to become more of who they are. In business and in life, her power lies not in presence alone, but in what she chooses to do with it.
