Strategies may move markets, but for Dana Schmidt, chief strategy officer of Slice Communications, they also ignite change. With a career built on harmonizing business goals with digital innovation, Schmidt has redefined what it means to lead in a world driven by data and human connection.
From her earliest roles to her current executive position, Schmidt has focused not just on outcomes, but on clarity. Her ascent through the marketing and communications space has been marked by consistent dedication to helping organizations understand themselves and their audiences better. Now, at Slice Communications, she leads with a vision that places people at the center of every decision, and strategy as the bridge between intention and impact.
Schmidt’s career unfolded organically, yet deliberately. Her professional evolution was built on a foundation of curiosity—about brands, behavior and the intersection between content and conversation. Her entrepreneurial spirit didn’t require launching a startup; it manifested in her ability to shape organizations from within, building strong teams, frameworks and cultures that endure.
Slice Communications’ future, under her guidance, is rooted in service to mission-driven clients who want measurable results and authentic relationships. In the next five years, she foresees Slice Communications expanding into new markets, powered by a team that values innovation and inclusivity. It’s not just growth for growth’s sake—it’s about impact, and Schmidt ensures every step forward aligns with the company’s core values.
Her accomplishments speak volumes. Schmidt has helped clients exceed revenue targets, enter new markets and recover reputational trust. She has also led successful thought leadership campaigns, media strategies and cross-channel storytelling efforts that turn brand messaging into movement. Still, what she values most is not the headlines, but the transformations behind them—the moments when a client finds their voice or a campaign brings people together around a shared belief.
As a Titan 100 Honoree, Schmidt brings more than accolades to the table. She represents a new kind of leadership—grounded, intuitive and deeply strategic. Her belief that strategy should be accessible and actionable has influenced every tier of her organization and elevated the broader communications industry.
Schmidt is driven by authenticity. Her approach to leadership is grounded in vulnerability, encouragement and a commitment to elevating others. She sees team success as the real indicator of personal achievement and leads with a balance of intellect and empathy.
If she could instantly master a new skill, it would be active listening. In her eyes, listening is the foundation of every strong relationship, whether with clients, colleagues or communities. She knows that true insight rarely comes from speaking first—it comes from understanding what matters most to others.
In a field where trends change overnight and attention spans shrink, Schmidt builds strategies that endure. Her work proves that when storytelling and strategy align with purpose, the result isn’t just business growth—it’s real, lasting impact.
With each campaign, conversation and client transformation, Schmidt reaffirms her belief that strategy is not a department—it’s a way of thinking. And through that mindset, she is shaping a smarter, more connected future.
