Careers can start in the mailroom and change an industry. That path defines Micki Love, president and chief client strategist of cj Advertising, who channels early lessons from a first role as a runner into a leadership style that blends discipline with imagination for personal injury firms nationwide.
Love leads a Nashville agency built to help law practices expand market share while protecting culture and service. She treats marketing as an operating engine, not just promotion. Intake, staffing and workflow must match the demand great campaigns generate, so her teams align creative, media and process design to deliver results clients can absorb. The outcome is growth that lasts because the back office is ready when the phones light up.
The entrepreneurial chapter behind her rise features practical wins that traveled from one firm to many. Love learned how consistent brand presence, sharp positioning and tight call handling compound into momentum. Those insights moved with her to cj Advertising where she refined playbooks that translate strategy into calendars, budgets and accountable execution. Peers point to someone who listens, maps next steps and follows through with clarity.
Love pioneered “branding is the edge,” a new philosophy in 2025 which recognizes the complex, multi-touch interactions that draw an injury victim to choose an attorney. The program pairs brand architecture with training for intake and leadership so organizations keep pace with public response. It is designed to reduce noise, sharpen decisions and convert attention into appointments while safeguarding client experience.
Vision for the next five years is direct. Love is steering cj Advertising to be the first call for firms seeking durable expansion, recognized for measurable improvements in performance and profitability. That path includes deeper research, media innovation that respects local nuance and service models that meet practices where they are, whether emerging contenders or established regional leaders. Every initiative answers a simple test: Does this help a firm win the right cases and serve them well?
Recognition as a Titan 100 Honoree reflects influence built over decades guiding law practices through change. Colleagues describe Love to have steady leadership, surgical focus and a habit of turning complex ideas into steps teams can execute. Clients value plain language, transparent goals and accountability that keeps everyone moving in the same direction.
Accomplishments highlight the evolution of cj Advertising from a respected shop into a full-service growth partner for personal injury firms. Love is most proud of practices that now dominate home markets with brand equity that survives headwinds. Those outcomes validate a belief that smart storytelling paired with operational readiness creates compounding advantage.
Love keeps the work clear and exacting, speaking honestly about what actually delivers, readying systems to shoulder growth and guarding reputations earned over years. That steady, common sense discipline makes Love a trusted strategist in legal marketing, helping firms turn visibility into meaningful outcomes without compromising identity.