The momentum behind Strategus began with a clear mission—transforming digital advertising through data-driven automation. At the helm of this evolution stands Todd Porch, chief executive officer, who entered the company during a critical moment of opportunity and change. His arrival was not the beginning of Strategus, but it marked the start of its renaissance.
Porch inherited a company with innovative bones and fueled it with vision. He didn’t approach leadership as a routine set of responsibilities, but rather as an ever-evolving laboratory for reinvention. Under his stewardship, Strategus emerged as a leader in programmatic advertising, bridging the art of creativity with the science of precision targeting. This wasn’t accidental. Porch infused the organization with a culture of relentless curiosity, grounding experimentation in values and empowering teams to test boundaries without losing focus.
The past three years at Strategus reflect the fruits of that philosophy. The company has tripled its technological capabilities and redefined its product suite by leaning into artificial intelligence, cross-device identity resolution and CTV innovation. Porch believes deeply in the power of science—continuing to invest in tools and talent that push the envelope. Yet equally essential to him is storytelling, the human thread that binds their offerings to the needs of real-world clients.
A strategist by nature and a student at heart, Porch attributes his enduring passion to his commitment to learning. From voracious reading to regular field visits, he actively seeks insights that stretch his thinking. What sets him apart isn’t just his ability to stay inspired, but his instinct to share that energy. Company-wide book clubs, open Q&A sessions and learning loops ensure that inspiration doesn’t sit at the top—it circulates.
He views the future of work as a canvas, and Strategus as a studio. The company has integrated virtual coaching tools and internal academies designed to prepare talent for fluid career paths and cross-functional roles. In Porch’s world, agility isn’t a buzzword—it’s a requirement. His teams are encouraged to adopt multiple lenses, merging technical prowess with empathetic engagement to meet tomorrow’s demands.
As a First-Year Titan 100 Honoree, Porch represents a new archetype of business leadership—decisive, imaginative and deeply human. His ability to balance execution with experimentation has made Strategus a magnet for top-tier clients and talent alike.
One of the accomplishments he values most is the company’s continuous reinvention cycle. Porch led the transition from traditional linear buying models to dynamic, automated media ecosystems. This pivot not only doubled their revenue but also positioned Strategus as a pioneer in the CTV ad space. Under his guidance, the company has launched groundbreaking solutions and expanded into new territories, all while preserving its nimble, challenger-brand identity.
If he could master any skill instantly, Porch admits he’d choose omnipresence—not out of control, but out of connection. He longs to be wherever his team is building, his clients are dreaming or his product is evolving.
Porch is not leading from above—he’s embedded in the process, pushing boundaries, asking bold questions and ensuring that Strategus remains both future-proof and fundamentally human.
