There are stories rooted in resilience, and then there are those that redefine it. Leah Garcia’s journey to founding NULASTIN® was born from personal need, scientific curiosity, and a relentless pursuit of innovation. A lifelong athlete and TV personality, Garcia experienced hair loss that no off-the-shelf product could remedy. Refusing to settle, she sought solutions beyond the typical marketing hype. What she built was not just a brand, but a breakthrough—bringing biotech beauty to the forefront and offering scientifically-backed products that actually work.
Garcia’s vision for NULASTIN® was clear from the start: help people reclaim their confidence through biologically sound skin and hair care. Today, the company’s patented elastin replenishment technology has turned heads across the industry, setting benchmarks in an overcrowded market. Over the last three years, the brand has experienced extraordinary growth. Its direct-to-consumer platform has expanded nationally, customer retention has soared, and repeat purchases make up a staggering percentage of total sales—a testament to both product efficacy and customer trust.
What sets Garcia apart isn’t just her role as founder and CEO, but her ability to scale NULASTIN® from a concept into a category leader. Her First-Year Titan 100 Honoree recognition reflects that distinction, honoring the grit and ingenuity that transformed a personal need into a scientific solution for thousands.
At the heart of her company’s momentum is an obsession with customer outcomes. Garcia often reads product reviews to refuel her drive. The emotional responses—stories of renewed confidence, restored self-image, and long-lost joy—are daily reminders of NULASTIN®’s purpose. Rather than seeing success as a destination, she views it as a journey of meaningful impact.
Garcia sees artificial intelligence as a transformative frontier for both product development and customer engagement. By integrating automation into everything from logistics to personalized skincare recommendations, she’s preparing her team for a more responsive and data-driven future. Her leadership style is forward-leaning but grounded—she believes in empowering her workforce to adapt, experiment, and take ownership of evolving roles in a tech-enhanced landscape.
When asked what skill she would master instantly, her answer is automation. She describes herself as “old-school” when it comes to streamlining workflows, and mastering automation would feel like unlocking a productivity superpower.
Under Garcia’s direction, NULASTIN® is preparing for global reach. The brand’s product portfolio is expanding into new categories while maintaining a laser focus on performance. She anticipates doubling her workforce, building out in-house R&D capabilities, and continuing to disrupt the beauty industry by staying rooted in science, not slogans.
Perhaps her proudest achievement to date is this: creating a space in the beauty sector where results speak louder than promises. Garcia didn’t just start a company—she shifted a paradigm. In doing so, she has not only changed lives but also redefined what it means to be a founder in an industry driven by both image and impact.
