Katie Gillberg never set out to follow a traditional path. Driven by instinct and empathy, she created something the wellness world didn’t know it needed—until it couldn’t imagine life without it. As founder and chief executive officer of Hydrate IV Bar, Gillberg built a lifestyle brand rooted in connection, care and consciousness. Her business was never just about IV therapy; it was about helping people feel like their best selves in the middle of demanding lives.
Hydrate IV Bar launched with a single location and a simple mission: bring preventative wellness to the forefront of how people care for their minds and bodies. Fast forward to today, and Gillberg has transformed that concept into a multi-state franchise system with over 15 locations, expanding into Arizona, Texas and Utah. She accomplished this with a measured blend of intuition, bold risk-taking and a fierce loyalty to her founding values.
At the heart of her leadership is a dedication to kindness and service. Gillberg places wellness at the core—not just for clients, but also for the team she leads. In an industry often focused on products and procedures, she flipped the narrative. Culture became her competitive advantage. Empowering her staff, nurturing their growth and prioritizing community over competition allowed her company to flourish with soul.
The company’s expansion wasn’t just about territory. It was a proof of concept for a lifestyle that people were craving but hadn’t yet found in traditional healthcare. By remaining deeply involved in operations, Gillberg ensured that the brand’s integrity held strong across every new city and team. Her approach was personal, deliberate and fiercely protective of the energy that set Hydrate IV Bar apart.
What’s ahead for Gillberg is not a pause, but a steady continuation of momentum. She sees the next five years as an opportunity to refine, deepen and elevate the brand’s impact. That includes mentoring the next generation of franchisees, integrating new wellness modalities into services and anchoring every business decision in her original “why.” This clarity of purpose has positioned her not only as an industry innovator but as a trusted voice in the conversation around modern wellness.
Gillberg’s induction into the Titan 100 Hall of Fame reflects a career defined by intention. Her leadership style isn’t loud or flashy—it’s grounded, thoughtful and consistent. The kind that cultivates loyalty, sparks ideas and builds a following not through force, but through authenticity.
Legacy isn’t a word she leans on, but her actions speak volumes. By designing a company that marries business with heart, she’s created a model that resonates with entrepreneurs, wellness advocates and clients alike. She’s shown that success doesn’t have to come at the cost of compassion.
Her message to those building their own visions is deceptively simple: be brave enough to build something that reflects who you are. In doing so, Gillberg has proven that sustainable growth begins with knowing what truly matters—and then having the courage to protect it.
