Before founding GROWL Agency, Greg Olson knew the intersection of technology and storytelling could reshape how businesses connect with their audiences. Today, as chief executive officer, he leads one of the region’s fastest-growing marketing firms, combining data-driven insights with bold creativity to guide clients through an increasingly complex digital world. Olson has made it his mission to remove the friction between brands and consumers, helping organizations clarify their message and accelerate growth.
Over the past three years, GROWL Agency has transformed from a boutique firm into a sought-after strategic partner. Under Olson’s guidance, the company experienced expansive growth, broadened its client base and elevated its team with top-tier talent. From launching immersive content platforms to pioneering analytics-driven brand audits, Olson’s relentless pursuit of impact has placed GROWL Agency at the forefront of marketing innovation.
As a Second-Year Titan 100 Honoree, Olson reflects on the past year as one of deliberate refinement. He focused on integrating AI solutions into the agency’s offerings, not for novelty’s sake, but to drive deeper insights and streamline client delivery. The result? Smarter campaigns, faster feedback loops and greater alignment between marketing objectives and business outcomes.
His personal growth journey is equally methodical. Olson makes time to step outside the whirlwind of agency life to connect with thought leaders across industries. He continuously reignites his passion through purposeful learning—exploring new frameworks, attending immersive design sprints and seeking inspiration from artists and entrepreneurs. That curiosity fuels his leadership style and inspires his team to embrace ambiguity with confidence.
One of Olson’s greatest insights over the past year came from navigating a particularly complex rebranding project. He learned that leadership is not about having all the answers but about asking the right questions. By encouraging open dialogue and fostering psychological safety within his team, he discovered a level of collaboration that elevated the project beyond expectations.
Olson also devotes time and energy to fostering the next generation of creative professionals. Through mentorship programs and guest lectures at local universities, he shares not just strategies but values. He’s especially passionate about helping young marketers embrace failure as part of the process—a mindset shift that can unlock extraordinary potential.
He measures his impact in ripple effects: when a mentee lands a dream role, when a client’s message finally resonates, when a team member evolves into a leader. These moments validate his approach and reinforce the importance of purpose-driven growth.
Olson values the Titan 100 platform as a catalyst for connection and collaboration. The ability to learn from peers across diverse industries has expanded his perspective and deepened his resolve. The recognition has also amplified GROWL Agency’s visibility, attracting partnerships that might not have emerged otherwise.
He believes great brands are built by brave people. Through his work at GROWL Agency, Olson continues to empower those people—clients, colleagues and creatives alike—to tell better stories, forge stronger relationships and spark lasting change.
