A pivotal rebrand set the stage for Danaya Wilson to redefine her company’s future. Formerly known as CHC Training, BetterCertify emerged with a bold new identity and sharper focus—one driven by Wilson’s unwavering commitment to innovation in environmental and safety certification. As co-founder and chief executive officer, she channeled over a decade of expertise into a venture that now leads in compliance education, offering dynamic training solutions for critical infrastructure industries.
To understand Wilson’s leadership is to study her responses to transformation. In the past three years, her company experienced seismic evolution. The rebrand wasn’t cosmetic—it was strategic. It aligned internal systems with an external mission, updated delivery platforms and met customers where they were: online, mobile and demanding agility. Wilson spearheaded this shift with precision, ensuring that technology complemented rather than complicated the learning experience.
Her approach to the future of work is deeply systemic. Instead of forecasting change, she engineers her organization to stay ahead of it. This means offering credentialing programs that anticipate regulatory trends and investing in course formats that foster micro-learning and hands-on application. For Wilson, the success of BetterCertify depends on its ability to prepare learners for tomorrow’s challenges, not yesterday’s exams.
Reigniting passion, she says, doesn’t require fireworks—it requires alignment. Wilson reconnects with purpose through daily rituals that tether her work to real-world impact. She shares customer stories that highlight how a single certification opened new doors, increased safety on job sites or enabled compliance in vulnerable communities. This connection between mission and outcome is what keeps her leadership energized.
When asked what skill she’d most like to master, Wilson points to communication—an answer that reveals both humility and vision. As a leader, author and advocate, she sees communication not simply as a tool, but as the bridge to connection, influence and trust. Her growth mindset permeates company culture, where continuous improvement is celebrated and encouraged.
This past year delivered a powerful leadership lesson: the importance of nurturing her team’s voice. Wilson made space for her staff to contribute ideas freely, realizing that some of the most transformative insights emerged from frontline employees. That shift—from directive leadership to distributed decision-making—elevated morale, improved collaboration and inspired stronger ownership across departments.
Wilson’s investment in mentorship and impact measurement is anything but passive. She builds infrastructure around mentorship, setting clear milestones and tracking progression. Her service work extends into community partnerships where BetterCertify provides accessible training pathways to underserved groups, helping shape a more equitable industry pipeline.
As a Second-Year Titan 100 Honoree, she views the recognition as affirmation that transformative leadership doesn’t always mean the loudest voice—it often means the clearest direction. The Titan 100 platform has given her the opportunity to amplify not just her story but the mission behind BetterCertify.
Wilson continues to shape her industry not through disruption alone, but through design. Every course, platform upgrade and policy shift stems from a deliberate vision—to empower others with the tools and knowledge they need to build safer, stronger communities.
