Earlier in his career, Adam Woods was the chief technology officer at a top multinational agency focused on building real-time solutions that operate at a web scale. During this time, he supported advertising software products for large global enterprise companies. Woods earned the confidence and trust of the Choozle founders while working together on a shared project.
“I joined Choozle because I recognized the opportunity to bring an enterprise-grade approach to a new segment of the advertising technology market, and truly make a difference in helping companies grow,” said Woods. He held roles as the chief client officer and chief technology officer before becoming the CEO of the company.
Choozle provides an omnichannel digital advertising software platform that leverages detailed consumer data to power advertising campaigns across display, video, mobile, audio, connected TV, digital out-of-home and other mediums, all from a single, intuitive interface. To date, marketers and advertisers have run more than 39,000 digital ad campaigns with Choozle.
Throughout his time at Choozle, Woods has worked to improve the way mid-market advertisers buy media. He has spearheaded initiatives to ensure Choozle steers the space as a consultative partner for the optimal deployment of media, which involves a blend of omnichannel planning, targeting best practices and crafting upfront goals.
His contributions include fine-tuning and streamlining Choozle’s flagship self-service software platform to bring the best advertising capabilities to small advertisers with annual budgets under $1 million while also modernizing the company’s data stack.
“I have the tenacity for the grind, and my ability to play the long game is one of the personality traits that has served me well,” said Woods. “I’m always looking for significant challenges that others aren’t fully solving.”
Woods also places a strong emphasis on mentoring, both in formal and informal capacities. “He has designed a program that allows employees across the company to see what growth looks like for every role – not just their current positions,” said his staff. “This cross-functional collaboration not only illuminates career opportunities for employees, but it also strengthens relationships throughout the organization.”
The most effective approach to leadership begins with providing the necessary space for teams to make informed decisions and act, said Woods. “It’s common for leaders to instinctively prescribe an outcome, but creating room for team autonomy is crucial,” he said. “Leaders must embrace the humility of acknowledging that they may not always possess the proximity or nuanced understanding to prescribe the optimal resolution.”
