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Recognizing 100 CEOs & C-level Executives
John Zarbock Biofit

John Zarbock

Founder & CEO


Location: St. Louis, MO

Founded: 2016

Industry: Health/ Wellness/Fitness

As a second-year Titan 100, John Zarbock said that the honor and access to other professionals has been very impactful. “The people who see the value of this awesome club of hard-working believers and producers makes it such a joy to be a part of and to be around them feels like it’s exactly where I’m supposed to be,” he said. “The Titan 100 group is like a tribe of leaders that I never knew existed and I’m finally home.”

The collaboration has been extremely beneficial for Zarbock, the founder and CEO of BioFit STL.

BioFit STL is a state-of-the-art strength training and overall health and wellness business that focuses on results. The company employs cutting-edge aerobic and anaerobic exercise equipment to maximize the efficiency and effectiveness of client workouts, typically requiring just one or two 30-minute sessions per week. BioFit also partners with health experts across the wellness industry to provide as many resources as possible for clients to grow and thrive in all aspects of their lives.

In the past year, BioFit STL has opened two new locations, bringing the total to three, and doubled the square footage in the central location in Richmond Heights. All three locations, including the new ones in O’Fallon, MO, and Arnold, MO, have been remodeled to establish brand consistency and an improved client experience.

Under Zarbock’s leadership, the company has become regular members and contributors to BNI, which has provided numerous beneficial referrals and tripled the client roster. This has resulted in a substantial increase in monthly revenue. Zarbock was also instrumental in adding an in-house aesthetician, wellness coach and massage therapist, as well as a yoga studio on site.

“The technology that we use in our studio is the most advanced and disruptive exercise equipment on the planet,” said Zarbock. “It is truly the first of its kind and thus it is challenging to market our services and explain what we do without experiencing it firsthand.”

Marketing the company has been Zarbock’s specialty. The company has been featured on KMOV Great Day St. Louis, Fox News, KSHE-95 and multiple podcasts around the world. As a result, BioFit STL has doubled new clients in nine months and tripled all customers when counting the two new locations.

The firm has also focused on expanding into assisted living facilities, working to develop programs that will enable their residents to live healthier, more functional and longer lives. “John’s vision, energy, charism, expertise and genius for connecting people is foundational to these efforts and our growth,” said his staff.

For his vision and ability to connect others, Zarbock has been named a Titan 100 for the second year in a row.

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