Thomas Colaiezzi is the chief executive officer of LifeBrand Inc., a technology company that specializes in AI-based software to help social media users maintain a meaningful digital presence. Under Colaiezzi’s leadership, LifeBrand has expanded its target markets by forming strategic partnerships in various industries, including in youth sports and with teachers and realtors.
The company’s dashboard empowers individuals to curate a powerful personal brand by identifying and addressing potentially unprofessional or harmful posts, the business said. By offering users the ability to keep, edit or delete questionable content, LifeBrand promotes social media that supports the reputation individuals want to maintain.
“I think the most important risk I took was leaving a successful six-figure job to start this company,” Colaiezzi said. “My wife doesn’t work and was pregnant with our second child. My wife and I depleted every penny in our savings account, maxed out every credit card we had and sometimes weren’t sure how we were going to get the essentials we needed to live, but we believed in the product we were creating and knew through hard work and dedication it would pay off.”
One of Colaiezzi’s notable accomplishments is the launch of the first nationally accredited “Social Media Accountability and Awareness” e-course. The course covers topics such as personal brand management, content sensitivity, privacy on social media and how one’s online presence can be perceived by employers or consumers.
“Over the past year, I have worked tirelessly to develop and implement a variety of marketing strategies for my company to expand into new markets,” Colaiezzi said. “It was a challenging and time-consuming process that required me and my team to step outside of our comfort zones and learn how to best penetrate these markets. Our marketing efforts have seen a significant increase in engagement and opportunities for expansion. I am proud of our team’s willingness and adaptability throughout this process. This accomplishment has taught me the value of persistence and the importance of taking calculated risks to improve our products and offerings.”
Colaiezzi, who is on the Titan 100 list for the second time, is involved with the Headstrong Foundation, supporting families who have been affected by cancer. LifeBrand has served as the presenting sponsor for the foundation’s Teeing Off Against Cancer Golf Outing, demonstrating Colaiezzi’s dedication to charitable causes.
Colaiezzi’s favorite quote is by Eagles quarterback Jalen Hurts, “I had a purpose before everybody had an opinion. It’s not about anybody else.”
