Scott Caplan worked for more than two decades in the fitness industry, learning the value of the monthly membership payment model and how it could be applied to other industries.
Monthly recurring billing transformed the financial stability of gyms and paved the way for consistent revenue streams. Building upon that success, Caplan and his business partner John Cassady founded EverWash in 2016. EverWash partners with local car washes, offering customers unlimited car washes for a monthly fee. Through its app, EverWash enhances the customer experience and helps car wash operators optimize performance, the company said. EverWash’s commitment to data- driven insights and customer-centric marketing has positioned the company as the largest network of car washes in the United States.
Caplan embraced the challenge of transitioning from the fitness sector to the car wash space. Under his guidance, EverWash has disrupted the car wash industry, making membership programs a common practice in car wash businesses nationwide.
Caplan also orchestrated the acquisition of omniX Labs, a company specializing in machine learning and artificial intelligence for vehicle analytics. This integration has allowed EverWash to gain valuable insights into car wash operations, enabling wash operators to streamline their processes and make data-backed decisions for improved performance.
“As a serial entrepreneur, one of the most significant risks I took was investing a substantial amount of personal funds and capital when launching a new venture,” Caplan said. “Taking on financial risk was essential because it demonstrated my commitment to the venture and allowed me to align my personal resources with my vision. By investing my own money, I not only showcased my belief in the business idea but also sent a powerful message to potential investors and stakeholders. This act of financial risk-taking exemplified my willingness to go all-in and take responsibility for the venture’s success.
“Assuming financial risk also forced me to be more diligent in budgeting, strategic planning and making informed financial decisions. This experience has equipped me with the skills necessary to navigate the financial landscape effectively. While this financial risk was not without its uncertainties and potential downsides, it ultimately paid off. The investment propelled the growth of the venture, attracted additional funding and positioned the business for long-term success. The lessons learned from this risk-taking experience have shaped my leadership approach, instilling in me a willingness to take calculated risks and demonstrating my commitment to the organizations and initiatives I lead.”
EverWash has been featured on the prestigious Inc. 5000 list, ranking among the fastest-growing companies in America. EverWash has also consistently ranked on the Andreessen-Horowitz, a16z Marketplace 100.
