Previously serving publicly traded and privately held organizations while specializing in aligning people strategy with business strategy, Virginia Means was brought to United Distributors Inc. as the chief people officer to prepare the organization for the next chapter of growth by creating and galvanizing a customized people strategy.
For several months, Means sought firsthand experience across diverse facets of the business, engaging extensively with customers, associates and managers. “Her primary goal was to understand the company’s market approach and success metrics, as well as experience the roles and observe the contributions of associates and managers,” said her colleagues.
During this period, Means rode in delivery trucks, participated in product deliveries, merchandised inventory and worked hands-on in the warehouse to get to know the inner workings of the company. “The immersive journey laid the bedrock for sculpting United’s people strategy and crafting tailor-made programs and resources for associates and managers, aimed at enabling the company’s mission,” said her colleagues.
United Distributors Inc. is an alcohol distribution company with a mission to be the most successful beverage distribution corporation by providing best-in-class service to its five key stakeholder groups: shareholders, suppliers, customers, associates and the community.
In her role at United Distributors, Means created a digital ecosystem during the COVID-19 pandemic that outlines every area of the business with narrated videos and photos. She was also instrumental in creating internal and external podcasts and the Lunch With a Leader fundraiser designed for executives to donate an hour of their time to a nonprofit organization.
As a result, the company was named Fortune Magazine’s Best Places to Work and Means was recognized as Atlanta’s Chief Human Resource Officer of the Year by the Atlanta Business Chronicle.
“Virginia embodies the principles she advocates,” said her staff. “Her commitment to mentorship and professional development spans multiple arenas within United and beyond.” Means has dedicated a decade of service with the Wine & Spirits Wholesalers of America and Pathbuilders and was recognized as the Mentor of the Year within this program. She also contributes to the Women’s Initiative Network on the Wine & Spirits Wholesalers of America Board of Directors.
According to Means, her favorite quote is that life is a team sport. “I believe that we are on this planet to serve one another toward a common goal of making one another’s lives better,” she said. “Authenticity fosters trust and respect and every individual’s journey is unique; embrace your individual path, stay focused on your goals and keep moving forward with determination and enthusiasm.”
