A visionary and trailblazer, Sunny White, founder and chief executive officer of Xavier Creative House (XCH), has not only shaped the landscape of pharmaceutical marketing but also ignited a revolution in authentic connections that transcend the industry norms.
Founded in 2013, XCH is not just a healthcare marketing agency; it’s a haven for dreamers and go-getters, a platform where ideas morph into reality. With a global team of brand builders, tech-savvy marketers, and innovative minds, XCH doesn’t just follow trends – it creates them.
Named “Best Places to Work” by Medical Marketing + Media, XCH emerged not just as an agency to watch, but a family that cares. Recognizing that a company’s strength lies in its team, White orchestrated growth that surpassed expectations.
“My commitment to putting the right people in the right seats has enabled me to focus on the good of the whole to ensure that the employees and their families can count on this company and me for their livelihood,” White said. “There has been a shift in my leadership this year to begin seeing the agency as constantly evolving and taking accountability for the fluidity of the ebb and flow of the business. Knowing how this impacts the team and what to do to keep them engaged and constantly learning is a high priority.”
White embarked on a quest to align scaling with evolving employee engagement, ushering in a paradigm shift in leadership.
“As I grew Xavier Creative House from launch to $7 million, there was a gradual progression from outsourced service providers to internal resources to cover functions such as bookkeeping, social media and human resources,” White said. “In the first five years of operation, I focused on building out the client services and creative teams that delivered healthcare marketing solutions to our clients. As the agency surpassed the $5 million mark, the focus shifted to reducing vendor expenses and expanding our internal people resources beyond our core deliverable.
The healthcare industry’s pivot to digital solutions, catalyzed by the pandemic, saw White’s strategic prowess shine. She navigated the blend between non-personal and personal healthcare promotion with finesse, crafting a future where authenticity bridges the gap between brands and people. With goals set for aggressive growth, Sunny envisions not just a bottom line but a higher purpose: to authentically connect with stakeholders, patients, caregivers, and healthcare providers, making a tangible difference in lives.
White’s journey is one of transformation, connection and empowerment. As she reflects on the path she’s carved, one quote resonates, echoing the sentiment of her actions: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” White’s impact isn’t measured in awards or accolades; it’s etched in the hearts and minds of those she’s touched – a beacon of inspiration, a true leader of change.
