Sharon Harris has more than 20 years of experience leading teams and making an impact within the marketing and digital media space.
At Ascential Digital Commerce, Harris leads the marketing efforts to position the brand and accelerate its growth as a global digital commerce platform. Her experience in growing companies and disrupting categories by leading teams and pioneering advertising innovation has helped accelerate Ascential Digital Commerce’s global expansion, the company said.
Prior to joining Ascential Digital Commerce, Harris was the global chief marketing officer at Jellyfish, a digital partner to some of the world’s leading brands, including, Uber, eBay, Disney, Spotify, Nestle’, Ford, Aviva and ASOS. At Jellyfish, Harris oversaw international marketing strategy across 40 offices. Harris previously served as vice president, alliance relationships, at Deloitte. Prior to Deloitte, Harris exceeded global mobile advertising business revenue targets at Microsoft.
“My process for solving complex problems is to dissect them to their simplest form and understand the root cause,” Harris said. “Often we start with the most complex outcome versus the true cause. I like to start by looking at the various elements of the problem and why the end user is experiencing the problem. The end user is best equipped to explain what the true desired outcome was versus what has occurred. Doing this analysis allows you to understand the dimensions of the problem and the actual business problem that needs to be solved.”
With more than 2,000 employees across five continents, Ascential Digital Commerce combines local expertise with a global footprint for clients in more than 120 countries. During the next five years, Harris will work to grow Ascential Digital Commerce and its solutions. “Digital Commerce is an industry that grows no moss. Complacency is not an option,” the company said. “By keeping her finger on the pulse of every change ahead, Sharon will help ensure that the company remains future-facing and adaptable to every new technology or advancement in how consumers engage with brands online and off.”
Harris has published more than 20 articles in publications that include Forbes, Entrepreneur, Fast Company, and Thrive Global. She is a board member of several nonprofits dedicated to education, sustainability, diversity and inclusion, and women empowerment. Harris’ memberships include operating board member, She Runs It; member, board of directors for IGNITE National; vice president, board of directors for Challenge Day; and board chair, SISGI Group.
Harris was named a 2021 finalist for The Future Is Female Award from Advertising Week and for the 2021 Marketer of the Year Award.
