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Recognizing 100 CEOs & C-level Executives
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Alan Loux

President & CEO

Rawhide Youth Services

Location: New London, WI

Founded: Year 1965

Industry: Nonprofit

Alan Loux has a long history of transforming companies, industries, sectors and people that has served him well as the CEO of Rawhide Youth Services. “While I may be able to manage the status quo, I don’t get energy from that,” he said. “I thrive on change and transformation, and I want to be part of something bigger than myself.”

After a successful career in non-profit and corporate organizations, Loux was offered the challenge to quickly turn around the organization to become financially sustainable and to significantly expand its impacts on families throughout Wisconsin.

“Calling on every skill and process he’d learned in his storied career, Mr. Loux began the long, labored and unloved work of rebuilding an organization,” said his staff. “Most importantly, he painted a vision for the future to be the recognized leader at serving the wellness needs of at-risk youth throughout Wisconsin that staff could rally behind and were willing to sacrifice for.”

Rawhide Youth Services is a premiere mental and behavioral health non-profit agency focusing on youth aged 13 to 24. The organization’s goal is to help at-risk youth and stick with them until they successfully transition into adulthood.

This rebuilding included a rebranding of the organization from a nonprofit residential facility helping trouble teen boys to a leading organization that helps youth, regardless of gender. This led to revenue that has grown by 45 percent. Rawhide has also expanded its community and school-based therapy services offering more than 1,100 youth the help they needed in 2022.

“When I joined the organization, Rawhide was on autopilot,” said Loux. “In leading the organization, it required a new vision and dream. Our new vision helped us define who we are going to serve.”

Those who are served receive unique job-training and life-skills curriculum as well as vocational education and living-wage jobs for young adults who have had a hard time getting and keeping a job due to their mental and behavioral health care issues.

“I have learned that what you accomplish is not the most important thing; rather, it is how you do it and I am deliberate about bringing people around me who want to see change,” said Loux. “What you do should not define. You – what kind of person you are on the inside is what defines you.”

For changing the world for those around him and leading by example, Loux has been named a titan.

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What is your secret superpower?

Resilience and Perseverance. When the going gets tough, I keep going. I am able to bounce back from adversity and disappointments and keep driving toward the goal.

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