As the founder and president of White Howard Brands, Lisa White has led the company to become a key player in the architecture and planning industry, growing significantly over the past three years. Under her leadership, the company has transformed its business model and expanded its footprint. By focusing on unique brand strategies and a commitment to excellence, White Howard Brands has built a strong reputation. White reflects on this period of growth with pride, acknowledging the challenges that come with such success. Yet, it is the company’s ability to evolve and meet changing demands that has driven them forward. This adaptability is what sets White Howard Brands apart in a highly competitive industry. In the past year, White’s journey as a leader and entrepreneur has been rewarding in more ways than one.
She cites her recognition as a Second-Year Titan 100 Honoree as one of her proudest accomplishments. The honor has offered her access to a wider network of business leaders who share similar values and challenges. White emphasizes that the relationships formed within the Titan 100 community have helped her grow both personally and professionally. These connections have sparked new ideas and approaches that have benefited the company’s overall trajectory. One of the pivotal areas where White has concentrated her efforts is on sustainability and mentorship, aiming to cultivate the next generation of leaders. She believes that the exposure younger generations gain through mentorship is essential to their growth. White Howard Brands has developed initiatives aimed at opening doors to those pursuing careers in architecture and planning, offering internships, mentorship programs and hands-on training opportunities.
Through these initiatives, White evaluates impact by tracking not only career success but also the growth in confidence and creativity displayed by the mentees. White’s recognition as a Titan has not only been a personal honor but a platform to advocate for these very initiatives. She shares how important it is for leaders to inspire others to take risks and pursue innovation, a value she holds dearly as she builds her business. Looking to the future, White aims to strengthen White Howard Brands’ position as an industry leader while continuing to invest in the success of others through mentorship and community-driven initiatives. Through her leadership, White demonstrates what it means to be a visionary and a guiding force in an ever-changing market. Her dedication to both the growth of her company and the people around her is a testament to her impact. Her achievements reflect the true spirit of innovation and growth, making her a standout.
