Recognizing 100 CEOs & C-level Executives

Chantel Powell

Chief Executive Officer

Play Pits

Location: Smyrna, Georgia

Founded: 2018

Industry: Manufacturing

Chantel Powell’s entrepreneurial narrative is one of visionary transformation, rooted in personal need and evolved into a groundbreaking enterprise. As chief executive officer, Powell was driven by a desire to offer safer, natural alternatives in personal care, founding Play Pits and transforming a simple family solution into a thriving commercial success story. Her journey exemplifies the power of innovation combined with passion and resilience. Under Powell’s inspiring leadership over the past three years, Play Pits has grown exponentially, expanding its product offerings and significantly broadening its customer base. The company’s remarkable growth trajectory reflects Powell’s strategic foresight, robust brand-building skills and deep understanding of consumer demands. She has successfully positioned Play Pits as a trusted leader in natural personal care products, earning widespread acclaim from both consumers and industry peers.

Anticipating the future dynamics of the personal care industry, Powell prioritizes innovation and continuous learning within her team. She actively invests in comprehensive employee training and skill development initiatives, fostering an agile workforce capable of adapting to rapid market changes. Powell believes in empowering her employees with the tools and knowledge to drive product innovation and maintain the company’s competitive advantage. Powell continuously reinvigorates her passion for the business by maintaining a strong connection to her customers and community. She regularly engages with consumer feedback, drawing inspiration and motivation from the positive impact her products have on individuals and families. Her hands-on approach and authentic interactions nurture a vibrant company culture, driving her team’s enthusiasm and dedication to excellence.

Powell’s exceptional leadership and innovative business strategies have recently earned her distinguished recognition as a First-Year Titan 100 Honoree. This prestigious acknowledgment highlights her impactful contributions and transformative role within the natural personal care industry. Powell takes particular pride in Play Pits’ rapid market success and brand establishment, viewing these achievements as validation of her entrepreneurial vision and tireless efforts. Aspiring to continuously elevate her business acumen, Powell has expressed a keen interest in instantly mastering financial forecasting. She views this skill as critical for making strategic decisions, optimizing business performance and effectively scaling Play Pits into broader markets. Her pursuit of financial expertise demonstrates a proactive commitment to sustainable growth and long-term success.

Powell’s leadership embodies innovation, strategic insight and a profound dedication to customer-centric solutions. Her recognition as a Titan underscores her influential presence and considerable achievements within her industry. With unwavering enthusiasm, Powell continues to guide Play Pits toward greater accomplishments, setting new standards of quality, sustainability and market leadership in the natural personal care sector.

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Chantel’s leadership embodies innovation, strategic insight and a profound dedication to customer-centric solutions.

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