There are moments in every leader’s journey where reinvention isn’t a choice—it’s a calling. For Kristin Westberg, chief executive officer of The Rev Collective, that moment came when the business she had led as chief executive officer was forced to suspend operations. Where others might have retreated, Westberg launched forward, forming a new company, retaining every client and employee and forging a path that redefined her leadership and her purpose.
Westberg’s pivot to entrepreneurship wasn’t reactionary—it was intentional. She transformed what could have been a setback into a defining triumph, building The Rev Collective not just as a continuation, but a reimagining. Through meticulous recalibration, she positioned the company at the forefront of the AI-powered sales evolution, becoming an official partner of The Priority Sale. This innovative framework empowers sellers to navigate the complexities of modern buying behavior, engage decision-makers earlier and drive high-margin outcomes in an AI-dominated marketplace.
That same commitment to transformation permeates every corner of her professional ethos. As the sales landscape rapidly shifts, Westberg embraces the urgency of adaptation. In her world, technical proficiency is no longer the ultimate differentiator—resilience, curiosity and the agility to evolve are. By fostering a culture where those traits are valued, she equips her team to lead, not follow, in the race to remain relevant.
This clarity of mission and momentum was forged through personal introspection. Following a divorce and career pivot, Westberg worked with a courage coach to dismantle limiting beliefs and rebuild her professional identity. That experience, centered on daily reflection and bold decision-making, reignited her passion and shaped her approach to leadership. For her, courage is “regret insurance”—a powerful lens that propels her toward the unknown with conviction and purpose.
She shares that fire with others through her work facilitating peer groups of senior leaders seeking deeper fulfillment and impact. These aren’t just business forums—they’re safe spaces to reframe what it means to lead, give back and inspire. Her mentorship extends to Colorado Companies to Watch, where she serves as the fractional executive director. Her efforts in expanding programming, energizing stakeholders and connecting businesses to vital resources have become a benchmark for regional engagement.
The impact of her leadership style is deeply human. Westberg’s greatest aspiration isn’t tied to revenue—it’s personal. As the parent of a child navigating ADHD, anxiety and autism, she wishes for the instant mastery of intuitive parenting. That vulnerability underlines her empathy as a leader—one who sees people, not just roles.
Her recognition as a Second-Year Titan 100 Honoree is a testament not just to achievement, but to transformation. Through disruption, Westberg found clarity. Through reinvention, she uncovered purpose. Now, she’s not only redefining what it means to sell—she’s redefining what it means to lead.
