After years of working as a teller at a bank in San Antonio, Brett Lanes wife Hillary felt unfulfilled and yearned for a career change that would allow her to tap into her entrepreneurial spirit and marketing prowess. Recognizing her immense potential, Dr. Brett Lane, whose expertise in digital marketing and cutting-edge technologies was already gaining recognition, encouraged Hillary to leave her job and pursue her dream of starting her own digital marketing agency.
She took the leap and established Engine-ius Marketing, which was later rebranded as SEO Outsourcing. The agency quickly gained traction, offering comprehensive services including search engine optimization (SEO) to boost online visibility, social media management to cultivate brand awareness and engagement, and pay-per-click (PPC) advertising campaigns to drive targeted website traffic.
However, it was Dr. Lanes deep understanding of digital marketing trends and his visionary approach to integrating AI into marketing strategies that truly propelled SEO Outsourcing to new heights. By leveraging his knowledge, he helped the agency develop innovative techniques that delivered exceptional results for their clients, serving as the chief marketing officer.
One of Dr. Lanes most significant contributions was the implementation of AI-powered algorithms that could analyze vast amounts of data and identify optimal search engine optimization strategies tailored to each clients unique needs. This level of personalization and data-driven decision-making set SEO Outsourcing apart from its competitors, enabling the agency to deliver unparalleled return on invesment for its clients.
What truly sets Dr. Lane apart, however, is his commitment to academic excellence. Holding both a Master of Business Administration (MBA) and a Doctorate in Digital Marketing, he has demonstrated a profound intellectual curiosity for knowledge that extends far beyond the realms of practical experience.
Dr. Lanes academic pursuits have undoubtedly contributed to his reputation as a thought leader in the realm of artificial intelligence (AI) and its applications within digital marketing, said his staff.
Dr. Lanes influence extends beyond the boardroom and charitable initiatives as a board member for Advocates of Love, as he has taken on the role of an influential thought leader. In 2023, he delivered a TedX Talk in Wilmington, Delaware, sharing his insights and inspiring audiences with his vision for the future of digital marketing and technology.
As a leader, Dr. Lane said he relies on his ability to solve complex problems, dissect issues systematically, and keep his emotions in check. Discipline is the number one aspect of being a strong leader, he said.
