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Shelton Goode Icarus Consulting

Shelton Goode

Chief Executive Officer

Icarus Consulting LLC

Location: Conyers

Founded: 2018

Industry: Business Consulting

Prior to his role as CEO of Icarus Consulting LLC, Shelton Goode, a highly decorated Air Force veteran, had served the country in times of war, defending the country during the Panama conflict, Bosnian War, Desert Shield and Desert Storm. His accomplishments earned him five meritorious service medals and an appointment to the State Bar Ethics Investigative Panel by the Supreme Court of Georgia.

He soon found himself working in six different industries in 10 different positions and became an HR trailblazer with Forbes selecting him as one of the Top 10 Diversity and Inclusion Trailblazers by 2019. He continues trailblazing at Icarus Consulting LLC.

Icarus Consulting LLC delivers actionable, objective HR and DEI insight to executives and their teams. The tools provided by the firm enable faster, smarter decisions and more robust HR and DEI performance to support an organization’s business-critical priorities. As a veteran and minority-owned company with over two dozen associates, Icarus Consulting is a trusted partner with 50+ client enterprises across all primary functions in every industry and enterprise size and boasts 100+ years of seasoned experience.

“At Icarus Consulting, we tackle real-word issues, not just theories, and apply battle-tested techniques and tools,” said Goode. “Our approach to solving complex problems is anchored in a systematic and comprehensive methodology designed to navigate the intricate challenges faced by organizations.”

As a leader, Goode adopts attributes of courage and authenticity. “A courageous leader is paramount in navigating the complex terrain of the business world,” he said. “An authentic leader sets the tone, shaping the company’s culture and influencing its future.”

According to Goode, both qualities directly impact employee passion, performance and productivity. These attributes served him well during the COVID-19 pandemic economic downturn. “We successfully leveraged the platform for change and to gain an advantage,” he said. “Although the pandemic severely disrupted other businesses, it allowed Icarus Consulting to unlearn old habits and adopt new ones.”

Looking forward, Goode said the firm will continue to develop several tools and resources that will help clients thrive in fast-paced and demanding environments that require constant decisiveness, energy and speed.

If he could provide his younger self with advice, Goode said it would be to dare to live a life true to himself and not the life others expected of him and believe in himself much sooner than he did.

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Did you know?

Icarus Consulting is a dynamic and forward-thinking firm that soars above the competition in delivering innovative solutions and strategic guidance to businesses seeking to reach new heights. Specializing in a wide range of consultancy services, Icarus Consulting LLC combines expertise, creativity, and a results-driven approach to empower organizations to overcome challenges and achieve their goals.

At the core of Icarus Consulting’s philosophy is a commitment to helping clients navigate the complexities of the ever-evolving business landscape. The company’s team of seasoned professionals brings a wealth of experience across diverse industries, ensuring that clients receive tailored insights and actionable recommendations.

Icarus Consulting prides itself on fostering strong client relationships built on trust, transparency, and collaboration. The firm’s comprehensive suite of services includes strategic planning, market analysis, risk management, technology integration, and organizational development. Whether guiding a startup through its initial stages or assisting an established enterprise in adapting to changing market conditions, Icarus Consulting LLC is dedicated to delivering solutions that propel businesses toward sustainable success.
Innovation is at the heart of Icarus Consulting’s approach.

The firm stays at the forefront of industry trends, leveraging cutting-edge technologies and methodologies to provide clients with a competitive edge. With a keen understanding of the global marketplace, Icarus Consulting LLC is well-positioned to help clients seize opportunities and overcome challenges in an ever-evolving business environment.

Companies choose Icarus Consulting as an advisor and strategic partner because we understand the intricacies of their industry and we are committed to helping their organization ascend to new heights of excellence. Our superpower is our passion for problem-solving which has resulted in an enviable record of accomplishment. Put simply–we defy gravity!


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