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Recognizing 100 CEOs & C-level Executives
Deann Golden Berkshire Hathaway Homeservices Georgia Properties

DeAnn Golden

President & CEO

Berkshire Hathaway HomeServices Georgia Properties

Location: Roswell

Founded: 1963

Industry: Residential Real Estate

DeAnn Golden’s entrepreneurial story is one of steady progression and a commitment to helping others succeed. Golden joined Berkshire Hathaway HomeServices Georgia Properties in 2004 and is a second-generation, 28-year real estate veteran with vast leadership, training, coaching and marketing experience. “She didn’t start at the top, but with her entrepreneurial spirit and passion for real estate, she steadfastly worked her way up in the company,” said her staff. “Before assuming her current role as president and CEO, DeAnn held several key positions within the company, starting in the role of receptionist.”

Berkshire Hathaway HomeServices Georgia Properties is a full-service real estate brokerage company offering residential, commercial and property management services. With over $4.8 billion in sales in 2022, 28 office locations and more than 1,500 sales associates, the company continues to expand its footprint in the Atlanta Metro market, including North Georgia Mountain and Lakes and the Southern Crescent.

Under Golden’s leadership, the company has continued to thrive with an impressive $4.8 billion in sales in 2022. Her leadership propels the company forward with the Moving Forward Together initiative, a success plan that encompasses key initiatives, including open communication, focus on the Forever Agent, customer enhanced marketing and technology, charitable ventures, diversity, equity and inclusion efforts and a service-oriented culture.

These initiatives led to Golden’s appointment to president of the Atlanta Realtors Association in 2019 and an appointment by Governor Brian Kemp to the Georgia Real Estate Commission for a five-year term.

“DeAnn Golden’s entrepreneurial journey, from a dedicated sales associate to the president and CEO of a real estate industry leader, is a remarkable story of perseverance, innovation and a passion for helping others succeed,” said her colleagues. “Her dedication to excellence and communication to the real estate sector continue to drive her and her company’s success.”

If Golden were to offer advice to her younger self, she would stress the importance of embracing humble beginnings. “It’s crucial to value early experiences as essential steppingstones for learning and personal growth, and to appreciate the many people who helped me along the way,” she said. “I would advise my younger self to focus on nurturing connections and comprehend the significance of trust and integrity in business relationships.”

Throughout her career, Golden said she has adopted the mantra of Whatever It Takes (W.I.T.). “Whether at the highest level by helping our team aspire to new levels, to navigating complex issues and making tough decisions, or being there to listen to someone going through challenges and in need of help. It also means not walking past a problem no matter how small it might seem, but if it can create a better environment and experience for others, I am determined to fix it and keep us moving forward together,” she said.

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Oh wow, that’s a hard one, but I would have to say it’s what I call “W.I.T.” Not in the normal definition of wit, but an acronym I refer to as “Whatever It Takes” to serve others. Whether at the highest level by helping our team aspire to new levels, to navigating complex issues and making tough decisions, or being there to listen to someone going through challenges and in need of help, I try my best to shower appreciation to everyone in our company for all they do. Yes, it also means not walking past a problem no matter how small it might seem, but if it can create a better environment and experience for others, I am determined to fix it and keep us moving forward together.

My professional journey, which started as a receptionist in a real estate firm to my current position with a host of roles in between, has given me a unique perspective on the importance of feeling recognized and appreciated. I hope every employee and sales associate regards me as approachable, caring, passionately driven, and committed to their success. In a company of over 1500 associates and over 120 employees, I strive to call each person by their name when I see them. I may not always remember them all and will readily ask if I don’t, but I believe that such a simple, yet powerful gesture goes a long way in making a person feel recognized.

Others comment that my leadership style revolves around creating an inclusive atmosphere, where everyone feels they play a vital role in our collective success. Being genuine and approachable fosters a positive work culture and boosts morale. I am an only child who thrives on being immersed in the opportunity to learn and grow from others and create greater outcomes than I ever could alone.

In a world where personal connections sometimes take a backseat to professional pursuits; yes, I could say my superpower is just a sincere desire to be inclusive and help by shaping a thriving and harmonious work environment….and yes, one that is so focused on success and serving others by simply placing others first.

So, yes, “whatever it takes” to help others is the core of my super important approach to serving others.

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