Goff's Enterprises, Inc.
Location: Waukesha County, WI
Industry: High Performance Door and Industrial Curtain Walls
Goff’s Curtain Walls was born in 1985 when Bob Goff expanded his auto body shop to 14,000 square feet. “He was having a difficult time separating parts of the paint shop,” said Goff’s son, Tony Goff. “People were priming in the open. There was wet sanding in adjacent areas. Guys were buffing cars. All of these contaminants were flying around and conflicting with each other.” Bob Goff realized that if he could put up a flexible curtain to separate different shop tasks, he’d be more productive.
At the time, Tony Goff was a 19-year-old marketing student. His father told him about the curtain wall idea and encouraged him to market it to the body shop industry. The father-son pair attended a trade show in Toronto with fliers about the curtain walls, and when they got home they had their first order. Between 1987 and 1990, Goff’s Curtain Walls was managed from a card table in the corner of Bob’s auto body facility. In 1995, they built their first manufacturing facility. Over the next 11 years, sales grew by 600%.
In 2012, after ranking on Inc. Magazine’s list of fastest-growing private companies in America for two years in a row, Goff’s moved from their 20,000-square-foot facility down the street to a 67,000-square-foot facility. With the increase in production capabilities, the company released three new products that year, and today it offers a menu of curtain and partition items. The products include vinyl curtain walls, climate curtains, welding curtains, screens and blankets, sound curtains and screens, personal safety partitions, car wash doors, vinyl interior doors, mesh loading dock doors and more.
“From $30 and an idea, Tony took this company and grew it from those humble beginnings to where we are now, with 65-plus employees, worldwide distribution and a 67,000-square-foot manufacturing facility right here in the USA,” Goff’s team said.
The business that started with a product to help collision repair shops now serves food processing, aviation, manufacturing/material handling, welding and the industrial door market. “We’ve been very fortunate to have partnered with so many great distributors in so many different markets,” said Tony Goff, the company’s president. “Without their help over the years, we never would have gotten off the ground.”
Goff also co-founded the This Time Tomorrow Foundation in 2011. It uses music and the arts to provide millions of dollars to families who are struggling due to a cancer diagnosis.
With Tony Goff at the helm, Goff’s not only survived the Great Recession in 2008 but thrived, doubling in revenue. When COVID-19 hit in 2020, the company pivoted and created a new product line of personal safety partitions. When the world was reported to have a 16% unemployment rate, Goff’s was adding a second shift. “When times get tough, Tony and his team continue to work, innovate, hire and continuously improve, becoming part of the solution,” Goff’s team said.
Tony has a passion for music. In his youth he co-founded and played in several bands including â€œMother Convictionâ€ who moved to Los Angeles in 1990 and secured a recording arrangement with A&M records. After returning home in 1996, he founded a regional favorite â€œThe Boogie Menâ€ and led that band for the next 16 years, while continuing to build his business. He currently performs with his band, 52nd Street-Music of Billy Joel and releases original music on all streaming platforms under the band name Slightly Gigantic.