Shannon Sisler

As chief people officer at Crocs, it’s Shannon Sisler’s job to put the employees first, and that was never more important than during the pandemic and the Colorado wildfires, when lives and livelihoods were upended. Throughout, Sisler pushed the idea that supporting your employees is equally as important as the company’s bottom line.

To that end, Sisler introduced “comfort days,” or extra paid time off, to address employee burnout in 2021. More recently, Sisler activated resources to support the employees and their families who were affected by the wildfires in Boulder County, including temporary housing assistance. “Throughout 2021, Sisler kept her head high, consistently reinforcing the idea that supporting your employees is just as important as building your brand or developing an iconic product,” her team said. “As a result, her team members take pride in their work and are willing to expend discretionary effort to get the job done.”

At Crocs, Sisler handled another challenge facing companies across the country: The Great Resignation. She doubled down on the company’s come-as-you-are culture, encouraging employees to be themselves at work. She helped retain the company’s top talent and increased headcount by 20% in 2021. In a recent survey, employees highlighted culture, work/life balance and excitement about the future of the company as reasons why Crocs is a great place to work. “As the Crocs business accelerates, with a goal to achieve $5 billion in revenue by 2026, Sisler is committed to creating a workplace that embodies Crocs’ brand values, celebrating one-of-a-kinds and all different kinds of people,” the company said.

Sisler said her philosophy is to be brave, make tough decisions and don’t be afraid to fail. “Don’t let perfection get in the way of progress,” she said. “Whether you’re making the best decision you can with the information you have or choosing to act rather than stand still, good is, oftentimes, good enough. As today’s world becomes more volatile and uncertain, perfection becomes even more elusive.”

Sisler invests her time back into the community, advancing opportu nities for women and girls as a member of the International Women’s Forum of Colorado and promoting education as an advisory board member for the University of Colorado Leeds School of Business.

This is the second time Sisler has been named to the titan 100. “While Sisler is deeply ingrained within the human resources community, her recognition as a Colorado titan has helped her establish a new network with individuals that offer fresh and diverse perspectives,” her team said. “As an honored member of this safe and welcoming community, Sisler is eager to continue building relationships with a new generation of titans.”