SVP, Chief People Officer
Location: Broomfield, CO
Location: Consumer Products
As Crocs’ Chief People Officer, Shannon Sisler has fueled the company’s resurgence by attracting and retaining the creative, enthusiastic employees who bring the ‘Come as You Are’ philosophy to life for fans around the world.
“Sisler takes on her current role with the same outlook that has driven her career to date: a firm belief that she can accomplish virtually anything that she sets her mind to and a commitment to fostering opportunities for others to realize their own limitless potential,” said her staff. “Sisler has effectively engaged employees across the company and provided them an environment where they feel empowered to share ideas and think outside of the box.”
These efforts have kept employees positively engaged, even during a challenging 2020, and inspired employees to go above and beyond in all aspects of the business, which in turn have powered the company’s continued record-setting results. 2020 was a banner year for Crocs. In addition to achieving record revenue of nearly $1.4 billion, up 13% from the previous year, 2020 taught Crocs that the brand could listen, grow and evolve with the consumer by taking proactive steps to provide comfort when and where it’s needed most.
Sisler was a key part of encouraging and empowering employees during this time. Her commitment to mentoring started in her early 20s, when she joined Big Brothers Big Sisters and bonded with a little sister who came from a completely different environment. Sisler said she firmly believes that education is the foundation for achieving equality, providing early leadership opportunities for girls to realize their potential.
She has also led Crocs’ efforts to have a positive impact on the state and community, including recent donations to both the Broomfield Chamber of Commerce and the Denver Metro Chamber of Commerce’s Prosper Colorado initiative.
According to her employees, Sisler understands that people will always have better experiences when they’re comfortable in their own shoes. Women currently comprise two-thirds of Crocs’ global workforce in roles as diverse as retail and distribution center employees to the brand’s president, chief financial officer, chief operating and transformation officer and global head of marketing.
“My ability to support the individual and collaborative growth of people to achieve personal and professional desired results is driven by the need for a positive attitude and to analyze, plan and act swiftly,” said Sisler. “We want our staff to identify their strengths and select opportunities that enable them to grow and develop in alignment with their interests and aspirations.”
For encouraging employees of Crocs’ to enjoy the journey, Sisler has been named a Titan of industry.
Embracing her need for speed, Shannon and her father have been to the Mile High Drag Races together for 36 consecutive years!