Gloria Schoch

Executive Director, The VF Foundation; Director of Global Impact, VF Corporation
VF Corporation and The VF Foundation

Location: Denver, CO
Founded: 1899
Industry: Fashion & Apparel - Corporate Social Responsibility

Do what you love. Love what you do. Always find ways to serve others.

These three pillars of a successful leader define Gloria Schoch to the tee.

Schoch, Executive Director for The VF Foundation and Director of Global Impact for VF Corporation, is the epitome of an industry Titan.

Known as a visionary and a passionate builder for good, Schoch’s purpose was discovered and fueled early on in her childhood. Growing up across borders between Colombia, South America and the U.S., she experienced firsthand the human rights challenges and socioeconomic inequities faced in the world.

“I realized the great privilege and responsibility we all have to improving the lives of others, not only because it makes good business sense, but is a moral and collective imperative for building thriving, sustainable economies and societies,” she said.

VF Corporation, one of the world’s largest apparel, footwear and accessories companies, connects people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans, The North Face, Timberland, and Dickies.

“Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet,” Schoch said. “We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good.”

Schoch has leveraged her passion for collective community impact over the years in integral roles at Fortune 500 companies including MillerCoors, Western Union, and First Data. When VF moved its headquarters to Denver in 2019, their CEO announced that VF would be elevating their Foundation, the philanthropic arm of VF. There was no doubt that Schoch was the perfect leader.

With a year under her belt, she has made great progress in modernizing and professionalizing the Foundation, staying focused on the fact that VF should be known for being more than just an outdoor apparel and footwear company.

The Foundation envisions a more equitable and sustainable world for the betterment of people and the planet. This vision is brought to life through a commitment to Outside Matters and Education, an organization committed to protecting outdoor spaces and conserving our planet by bringing nature to cities. “The Foundation believes education is the great equalizer,” Steele said. “It will use a similar philanthropic approach with its people, partners and actions to empower the poorest, especially women and girls through education in the developing world to transform their lives and build a pipeline of next generation inclusive leaders in the outdoor and fashion industry in the U.S. and Europe.”

It is clear that her vision and passion define success.

As she continues to build VF’s legacy of impact and helping others with a purpose-led, performance-driven mindset. Her proudest accomplishment is VF’s recent #1 Ranking by Barron’s as the Most Socially Conscious Company in 2020. The company also received the Colorado Governor’s Corporate Citizenship Medal in 2021. VF and The VF Foundation also received the Colorado Women’s Chamber of Commerce’s 2021 Corporate Changemaker award.

“Holding true to what sparks my passion allows me to lead with empathy and acting boldly in what I believe in. Staying focused and relentless on delivering against my vision and taking others along on the journey to lift each other up in meaningful ways.” Schoch added, “First and foremost, love what you do. Once you love what you do, become the best that you can be at your craft. Always stay hungry to learn something new, listen deeply, don’t take anything personally, operate authentically and always find ways to serve others.”

Strong words spoken from the heart of a true industry Titan.

Presented by:
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Alliance
Community Banks of Colorado
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Gloria's parents met in Colombia, South America while her father was a Peace Corps volunteer in her mother's hometown of Pitalito.