Honoree Headshot

David Jones

Sonsio Vehicle Protection

Location: Arvada, CO
Founded: 1984
Industry: Automotive

Integrity. Truth. Trust.

Three words that best describe the strong leadership style of David Jones.

Jones, CEO of Sonsio Vehicle Protection, works every day to develop, earn, keep and honor the trust of the associates who show up for the company every single day.

“I appreciate them and am grateful to have the opportunity to work beside them,” he said. “People work harder for you when they feel trusted and valued and they know that you have their back.”

And it is clear that Jones holds true to his word.

In 1995, Jones was hired as an Area Sales Manager working with Sonsio’s National Accounts Team. Over the next several years, Jones would help define the sales strategy that would bring several larger accounts into the Sonsio family of customers. Keeping his values at the core of his leadership, Jones has risen through the ranks at Sonsio over the last 26 years to lead this amazing organization as the Chief Executive Officer and driving force behind the company’s 600% growth between 2006 and 2020. As one of the nation’s premier providers of warranty-based products and services, Sonsio serves over 66,000 different automotive repair facilities throughout the United States and Canada.

By leveraging proprietary warranty-marketing methodology, Sonsio programs protect more than 79 million vehicles with repair specific coverage and over 38 million tires and wheels with our nationwide road hazard protection programs. Through Jones’ leadership, Sonsio expanded internationally into China in 2014 where the company is building the same core capabilities, programs, and methodologies to serve international automotive marketplaces.

In addition to exceptional financial performance, Sonsio has been recognized as a leader in company culture and employee engagement and certified as a Great Place to Work in 2020, another great success. Additionally, Customer Net Promoter Scores (NPS) rank well above the industry average, another indication of an exceptional customer service mentality, confirmed by Sonsio’s position as a market leader in their industry. Jones has a foundational belief centered on integrity, which shows up in the positive customer experience that his team has worked so hard to create.

And Jones’ list of accolades does not stop there. Sonsio is also an active member of the Tire Industry Association (TIA), the Automotive Service Association (ASA), Motorist Assurance Program (MAP), and the Arvada Chamber of Commerce. In the community, Jones was elected in 2015 to the Arvada City Council to serve the citizens of Arvada as the Councilmember for District 4. In addition to his Councilmember role, he also serves on the board of the Community Table, Jefferson County Community Corrections Board, and Jefferson County R-1 Schools Coordinating Committee.

Jones said that his success is based on being in real and constant communication.

“As I think about what is important in my leadership style it is my integrity and how I treat people. Always be listening, learning, and leaning into the headwinds, and be willing to fail fast,” he said. “Surround yourself with really smart people who you trust and then get out of the way and let them shine!”

Jones knows that if he takes care of his people, his people will take care of their customers.

Presented by:

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Community Banks of Colorado
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Fun Fact: If a college football walk-on athlete and a college dance athlete on a dance scholarship walked into the same university classroom, they would both be David Jones.